iWorld
YouTube announces new tool to prevent copyright issues
MUMBAI: YouTube has a number of ways for copyright owners to protect their work like content ID, but has taken another big step towards solving this long time problem for creators with its Copyright Match tool.
The tool works by scanning videos that have been uploaded to the platform and seeing if there is anything that is the same or similar. If there is a match, it will show the user, and then, action can be taken. YouTube does stress that it is important that original creators be the first to upload their video to the service because that is the way that it will determine who should be shown matches.
The creator can get in touch with the other channel or simply request the video to be removed if matches are found. This action can happen instantly or after a seven-day delay, the latter option is there in order to give the offender time to correct the issue. This could become a slippery slope for YouTube and, as such, the firm has also made it clear that when creators are taking action, they should carefully consider whether the matched videos are fair use or fall under some other exception.
“Before taking action, we ask that you carefully evaluate each match to confirm that you own the rights to the matched content and ensure that you believe it infringes on your copyright. You should not file a copyright takedown request for content that you do not own exclusively, such as public domain content. You should also consider whether the matched content could be considered fair use or could be subject to some other exceptions to copyright and hence not require permission for reuse,” reads the creator blog by YouTube.
Next week, YouTube will start rolling this tool out to creators with more than 1,00,000 subscribers. As this is a powerful feature, it will monitor usage closely and will continue to expand over the coming months with the long-term goal of making it available to every creator in the YouTube Partner program.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
