iWorld
YouTube allows private viewing for Android users
MUMBAI: YouTube has officially launched ‘Incognito Mode’ on the Android version of the app, which let the users watch videos without affecting their viewing history or recommendations. It started testing the feature back in May, and now it’s rolling out to all Android users. The feature can be activated by selecting the ‘Turn on Incognito Mode’ option from the account section of the application.
To enable the incognito mode, users have to make sure that they have the latest, updated version of the YouTube app. Then they need to tap their profile picture at the top right corner and go to account settings to turn on incognito. After watching a video is done, at the bottom it shows a black bar with some text indicating incognito mode is active. When the users turn off Incognito or become inactive, their activity from this session will be cleared and they will return to the account last used.
The user can only access ‘home’ and ‘trending’ parts of the app while using this mode. Subscriptions, inbox and library aren’t available. The user cannot bookmark videos while watching using incognito, though one can switch off the incognito mode while viewing a video to bookmark the video. Therefore, the incognito mode doesn’t turn out to be really useful when YouTube has an option to pause search and view history while staying logged in.
YouTube launched YouTube Music and YouTube Premium subscriptions this Tuesday across 17 countries. Last month it announced that it is going to replace YouTube Red which was only available in a few countries with YouTube Premium which will be expanded to other countries as well. The Premium service is not yet available in India.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
