News Broadcasting
Youngsters don’t use condoms despite their safety: MTV sexual behaviour study
MUMBAI: In conjunction with the Aids epidemic update issued by Unaids and the World Health Organisation, MTV Networks International has released findings from the Staying Alive 2003 Global Sexual Behaviour Study.
The most startling findings indicate that while young people know that condoms can help prevent HIV/Aids, they are not using them the majority of the time they have sex. The survey found respondents fully understand (over 90 per cent) that using a condom will decrease the risk of getting HIV/Aids.
They also agree that it is a big deal to have sex occasionally without a condom, especially if you have various sexual partners. However, far less are actually following through: only half of the respondents used a condom the first time they had sex, and more than 70 per cent of the respondents who had more than one sexual partner in the past six months did not always use a condom.
An official release informs that the study has been posted on 20 MTV Web sites worldwide, in 14 different languages. It had over 9000 respondents in 29 countries including Africa, Asia Pacific, Europe, North America, Latin America and Russia. The survey indicates sexual behaviour trends among 14-34 year-olds around HIV/AIDS, including condom use, stigma and discrimination, trusted sources of information and sexual history. The study was conducted in collaboration with research partners Online Testing Exchange (OTX) and Ciao AG.
In terms of the media, 60 per cent of those surveyed look to the media as a trustworthy source of information, as well as rely on the media (excluding radio and Internet) to educate them about HIV/aids. On an average 43 per cent of the respondents considered their parents a trustworthy source of information regarding HIV/Aids but only 29 per cent of respondents actually felt that they learned from their parents.
Condoms were found to be the most preferred method of protection against HIV/AIDS (56 per cent), followed by being faithful to one partner (32 per cent) and practicing abstinence (12 per cent).The noticeable difference across markets was in the US, where the majority of non-sexually active respondents selected abstinence as their preferred method of protection (71 per cent).
On an encouraging note many of the stereotypes have been discredited. Respondents do not believe that Aids is a homosexual disease (97 per cent), or that sex with a virgin can cure AIDS (95 per cent), or that only drug addicts get Aids (97 per cent).
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
