iWorld
Yash Soni starrer Mithada Maheman to premiere on ShemarooMe
MUMBAI: Some journeys aren’t defined by the destination—they’re shaped by the people you meet along the way, and how they quietly help you rediscover parts of yourself. That’s the kind of journey Mithada Maheman takes you on. It’s an emotionally layered Gujarati film filled with drama, twists, and moments of laughter. The movie is now set to reach audiences across the globe with its world digital premiere on ShemarooMe from 14 August 2025, perfectly timed for the Independence Day weekend.
Directed by Chinmay Parmar, Mithada Maheman follows the lives of four individuals whose paths cross by chance, but whose lives are transformed through kindness, empathy, and acceptance of one another. At its center is Aditya (played by Yash Soni), a young man fighting his own emotional battles. Just when he is on the verge of giving up, he meets Hari (Mihir Nishith Rajda), a warm-hearted taxi driver who takes him on an unplanned road trip, one that slowly becomes a path to healing.
Their path soon brings two others into their circle—Komal (Aarohi Patel), whose grounded presence provides emotional clarity, and Jay (Mitra Gadhavi), whose humour masks a quieter pain. As these strangers travel through hill stations, highways, and tea stalls, what unfolds is a story of unexpected bonds, vulnerability, and slow but steady emotional transformation.
Sharing his thoughts on the role, Yash Soni said, “Aditya isn’t a loud or dramatic character, his pain is internal and hard to explain. That’s what made him feel so real to me. Playing this role reminded me that sometimes we don’t need to fix people, we just need to sit with them, without judgment. ‘Mithada Maheman’ is about those silent moments of understanding and small acts of care. I’m grateful to be part of a film that approaches such a delicate subject with honesty and warmth. I believe a lot of people will see themselves in Aditya, or in the people who walk beside him on this journey.”
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
