Documentary
Yash Raj Films promotes Hemant Kundnani to sr general manager communications
MUMBAI: Hemant Kundnani has been promoted to senior general manager – communications at Yash Raj Films (YRF), one of India’s most prestigious film production companies. The promotion comes after three years of service at the Hindi cinema powerhouse, where he previously held the position of general manager – communications.
Kundnani brings industry experience to his elevated role, having previously served as head of marketing at Pooja Entertainment from March 2020 to August 2021. During his tenure there, he oversaw marketing for Bellbottom, notably one of the first film projects globally to complete production during the coronavirus pandemic.
Before joining Pooja Entertainment, Kundnani spent nearly six years at The Walt Disney Co in increasingly senior positions. He served as senior manager for digital strategy, analytics and alliances at Fox Star Studios (a Disney subsidiary) from December 2016 to March 2020, where he focused on understanding cinema audiences and building data analytics capabilities to optimise marketing expenditure.
His Disney career began in the interactive division, where as manager of products, marketing and alliances, he spearheaded a global strategic alliance with the International Cricket Council to develop the official game of the 2015 Cricket World Cup. The game achieved the number one position in sports app rankings across India, UK and Australia, garnering one million downloads within three days of release.
Kundnani’s entertainment industry credentials also include a three-year stint at UTV, where he worked as senior associate marketing for UTV Stars movie channels. During this period, he contributed to the Walk of the Stars project, described as “a tribute to the big stars of Hindi cinema” and the first attraction of its kind in India.
Documentary
Discovery Channel premieres Unani Ki Kahaani on World Unani Day
Actor Jim Sarbh narrates a journey through Unani medicine, history, and modern wellness
MUMBAI: In celebration of World Unani Day, Discovery Channel has premiered Unani Ki Kahaani, a captivating new documentary narrated by actor Jim Sarbh. The film explores Unani medicine not just as an ancient tradition but as a philosophy of health that remains relevant in today’s world of lifestyle disorders and chronic illnesses.
Produced in collaboration with Hamdard Laboratories, the documentary traces Unani medicine from its roots in ancient Greece to its flourishing practice in India. Along the way, it asks a simple yet profound question: what does it really mean to be healthy? And why do we often treat symptoms without curing the underlying problem?
At the heart of Unani medicine is the belief in balance, between body, mind, spirit, and environment. The documentary reflects on moments like the Covid-19 pandemic, when India turned to both modern medicine and its own centuries-old systems of preventive care.
Jim Sarbh’s narration gives the story a modern voice, guiding viewers through history, philosophy, and science with curiosity and clarity.
Hamdard Laboratories chairman and managing trustee Abdul Majeed said, “Unani Ki Kahaani invites viewers to see healing as more than symptom relief. It is about balance, prevention, and long-term wellbeing. Through Unani medicine, we aim to help everyone understand that true healing restores harmony.”
Commenting on his role, Jim Sarbh added, “Narrating Unani Ki Kahaani was a learning experience. I was struck by how this system connects history, culture, and the idea of living in balance.”
The film brings historical icons such as Hippocrates and Ibn Sina together with Indian pioneers including Hakim Ajmal Khan, Hafiz Abdul Majeed, and Hakeem Abdul Hameed, showing how Unani has evolved as a living, adaptive system shaped by multiple cultures.
Featuring insights from modern medicine, Ayurveda, Unani practitioners, academics, and public health experts, Unani Ki Kahaani bridges traditional knowledge with contemporary healthcare. Its aim is to make holistic healing approachable for everyone, especially younger audiences seeking deeper understanding in a fast-paced world.
