Event Coverage
XTreme brings social media native creators into broadcast, leads sports content incubation
CANNES: XTreme Video, the leading multi-platform network for extreme creators, today announces that select digital creators in their network will have two series premiere on international broadcast networks INsight TV and Outside TV: the second season of “MTB Insights” and the first season of “Inside the Masters of Dirt.”
By bringing social media and YouTube native creators into the broadcast space, XTreme Video is making it known they are a leading incubator for the highest-quality extreme sports content in the world.
The worldwide visibility, credibility and reach that broadcast television offers is very attractive for digital creators. Concurrently, creators offer huge opportunities to broadcasters looking to attract and engage with fans directly through social media.
“XTreme Video sees great potential in the originality and resourcefulness of our network of digital creators and we want to translate this social media success into returns for broadcasters,” says XTreme Video CEO Gregg Bywalski. “The extreme sports community has grown exponentially in recent years because of the high-quality content produced as well as the sheer spectacle of these stunts and performances, especially when they’re in 4K formats. It’s time for the broadcast world to embrace them.”
XTreme Video’s journey from their humble beginnings as a distributor of niche surf documentaries on VHS to a digital powerhouse boasting an umbrella network of the world’s most popular extreme sports digital creators is a testament to their adaptability in a constantly evolving entertainment landscape. All the while, the XTreme Video team has cultivated relationships with television networks around the world through their distribution arm, giving them an edge on other MPNs that can’t tout this.
The “Inside the Masters of Dirt” series, which was purchased by Insight TV during MIPCOM last fall, follows the adrenaline-addicted crew that produces the popular freestyle motocross arena show of the same name. The Masters of Dirt crew, a part of the XTreme Video Network, boasts upwards of 2 million fans on social media. Their larger than life personalities and the epic visual nature of their shows made it an authentic choice for Insight TV’s international audiences. The first episode will premiere exclusively on Insight TV on April 22nd, 2017, and will also be available on their SVOD service the following day for worldwide fans.
Information about broadcast availability:
Germany (HD+: 3M House Holds)
UK (Sky: 9M HH)
Portugal (Vodafone: 1M HH)
Spain (Vodafone: 1M HH)
Switzerland (Swisscom: 1.3M HH)
Russia (TriColor: 12.5M HH)
USA: TBD
“MTB Insights” filmed by RYYS, a filmmaker and XTreme Video creator, showcases the serious hard work, perseverance and grit required by the growing sport of Mountain Biking. The new season was filmed over the course of one year and follows the top riders on the planet. RYYS is a young Polish director who started filming as an amateur MTB and BMX rider, giving him a solid foundation to start his filmmaking career in the extreme sports industry. As a trusted resource to the mountain bike professionals, RYYS brings an ability to capture the sport in an intimate way that follows its extreme highs and lows, crashes and jumps alike.
The series was broadcast on Outside TV in the United States early March 2017 and later this year on the French TV channel TREK TV. Worldwide MTB fans will be able to rent or purchase the series on major digital platforms on 13 April, 2017.
Event Coverage
Anime India announces Amazon MX Player as co-presenting partner for Anime India Kolkata 2026
MUMBAI: Riding high on the success of its blockbuster Mumbai debut, Anime India is accelerating its nationwide expansion with the announcement of Amazon MX Player as the co-presenting partner for Anime India Kolkata. The partnership marks a significant step forward in the festival’s mission to deliver large-scale, accessible, and fan-first anime experiences across the country.
Scheduled for 14 and 15 February 2026 at the iconic Biswa Bangla Mela Prangan, Anime India Kolkata will launch the first regional chapter of what is set to be a year-long, multi-city tour. As the curtain-raiser for the 2026 circuit, the Kolkata edition aims to fuse the energy of global Japanese pop culture with India’s fast-growing community of anime, manga, and pop-culture fans.
A household name in digital entertainment, Amazon MX Player brings unmatched reach and cultural relevance to the Anime India platform. With its expanding focus on anime and youth-driven content, Amazon MX Player’s involvement as co-presenting partner reinforces Anime India’s vision of making anime culture more inclusive breaking barriers of language, geography, and accessibility to connect with fans nationwide.
Anime India Kolkata 2026 will showcase cosplay competitions, interactive zones led by the Indian Gunpla Community, India-39 Vocaloid Community, The Japan Curry, and Adda-o-Otaku by The Otaku Guild. Fans can join tournaments across fighting games, Pokémon VGC, and more. Acclaimed Japanese director Susumu Mitsunaka (Haikyu!!) will attend as guest of honour, appearing in panels and live sessions. Positioned as an immersive celebration of fan culture and industry collaboration, the Kolkata edition marks the beginning of Anime India’s nationwide expansion.
Sharing their perspective on the partnership, Amazon MX Player director Aruna Daryanani expressed, “Anime in India has evolved from a niche interest into a mainstream cultural movement, driven by an increasingly engaged and passionate fanbase. At Amazon MX Player, our focus is on expanding access by bringing anime to audiences across the country for free and in multiple local languages. Our association with Anime India reflects our commitment to supporting the growth of anime in India and deepening connections with fans, while continuing to build Amazon MX Player as a trusted destination for free, high-quality entertainment.”
“Anime India Kolkata is a celebration of how anime has grown beyond entertainment into a powerful cultural and creative force. By bringing fans, creators, and industry leaders onto one shared platform, the festival is helping define the future of pop culture in India,” said Anime India co-founder and director Neha Mehta.
The debut edition of Anime India 2025 in Mumbai attracted over 29,000 fans, quickly cementing its status as a landmark celebration of anime and Japanese pop culture. Riding on this overwhelming response, the Kolkata chapter is projected to draw more than 40,000 visitors across two days, positioning it as one of the biggest anime conventions ever held in eastern India.
Anime India is focused on bringing together fans from across the country to create a truly pan-India celebration of anime, manga, cosplay, gaming, and Japanese culture. With plans to expand into four key metropolitan hubs in 2026—east (Kolkata), north (Delhi), west (Mumbai), and south (Hyderabad)—the festival seeks to deliver globally benchmarked experiences while supporting and uplifting creators, artists, and fan communities throughout India.
