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Xbox 360 unveils TV shows and movies on Xbox Live

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MUMBAI: On its one-year anniversary Xbox 360, is digitally delivering an initial lineup of TV shows and movies to gamers in the U.S. via Xbox Live, the online games and entertainment network from Microsoft.

Xbox Live Marketplace will now provide gamers with easy access to hundreds of full-length TV shows for download to own and movies for download to rent from CBS, MTV Networks, Paramount Pictures, Turner Broadcasting System, Inc. (TBS, Inc.), Ultimate Fighting Championship (UFC) and Warner Bros. Home Entertainment with more content rolled out through Xbox Live Marketplace every week, asserts an official release.

Expected to be available in 37 countries, Xbox 360 continues to retain record game and accessory attachment rates, according to NPD.

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Xbox 360 is prepared with consoles readily available at retail along with a host of new accessories such as the Xbox 360 Wireless Racing Wheel, Xbox Live Vision camera and Xbox 360 HD DVD Player, and games such as Gears of War and Viva Piñata.

Examples of the download-to-own TV shows and download-to-rent movies available on the network include the following:

– CSI, CSI: Miami,CSI: New York, NCIS and Star Trek from CBS

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– Chappelle’s Show, Drawn Together and South Park from Comedy Central

– Pimp My Ride and Punk’d from MTV

– Avatar: The Last Airbender and SpongeBob SquarePants from Nickelodeon

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– Skyland and Invader Zim from Nicktoons Network

– Chinatown, Star Trek VII: Generations, Patriot Games, Star Trek II: The Wrath of Khan, The Sum of All Fears, The Untouchables and We Were Soldiers from Paramount Pictures

– Aqua Teen Hunger Force, Frisky Dingo, Harvey Birdman, Attorney at Law, Sealab 2021 and The Venture Bros. from Turner Broadcasting

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– Some of the fights from Ultimate Fighting Championship

– Breaking Bonaduce and Hogan Knows Best from VH1

– Perfect Storm, Poseidon, The Shining, Three Kings and V for Vendetta, as well as The Nine and Studio 60 on the Sunset Strip along with the CW show Veronica Mars from Warner Bros. Home Entertainment

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Using the family settings feature, parents and individuals can choose the video content that can be played on their family’s Xbox 360. With the availability of this new entertainment content, gamers now can set controls based on movie, TV and video ratings, or they can entirely block explicit and unrated video content for themselves or their children, adds the release.

Pricing is competitive and will vary based on format, media type and whether the content is a new release movie or a classic feature film. High-definition TV shows will be 240 Microsoft points per episode, and standard-definition TV shows will be 160 Microsoft points per episode.

New release movies in high definition will be 480 Microsoft points, and standard-definition new release movies will be 320 Microsoft points each. Classic feature films in high definition will be 360 Microsoft points, and standard definition will be 240 Microsoft points. After purchasing a high-definition TV show or movie, gamers can download the standard-definition version at no additional charge.

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Microsoft points can be purchased at retail or via Xbox Live. Gamers can get a 1600 Microsoft points card at retail for $19.99 or 1000 Microsoft points through Xbox Live for $12.50.

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DTH

DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall

Revenue dips as revised norms reshape bidding in 94th round

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NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.

That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.

This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.

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Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.

Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.

The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.

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In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.

Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.

Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.

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DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.

The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.

As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.

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