IPTV
World’s 1st Internet TV turns one; garners close to 15 mn viewers
MUMBAI: What is being claimed as the world’s first and only live Internet television network is celebrating its first anniversary. ManiaTV! asserts it has attracted close to 15 million viewers since its launch a year ago and become the online entertainment destination for college students and young adults seeking unique broadband entertainment.
Programming on ManiaTV! includes music, action sports, short films, animation, gaming, and more.
“The first 12 months have been all about generating traction with our audience, expanding our content channels, and building-out our infrastructure,” ManiaTV! chief marketing officer Peter Clemente was quoted in a company statement as saying. “But our goal is market dominance. And with world-class investors like Benchmark Capital, and a number of great strategic partnerships we’re about to announce, ManiaTV! is uniquely positioned to become the Viacom of Internet television.”
ManiaTV! first year milestones include:
Securing first-round funding from Benchmark Capital.
Building an audience of over 1.5 million viewers per month.
Creating relationships with leading advertisers including Pepsi, Levi’s, US Navy, Dodge, Citibank, and more.
Expanding its programming to include both live and video-on-demand channels.
Launching over 30 original programs featuring exclusive content from the best up-and-coming artists, action sports athletes, and film makers in the country.
Building a world-class management team including senior executives from Sony, Blender Magazine, and FuseTV.
Swift TV, India’s rapidly growing Free Ad-Supported Streaming Television (FAST) platform, has partnered with Hoichoi, the leading destination for Bengali and Hindi entertainment, to deliver premium regional content absolutely free.
With 800K+ downloads and 130+ live channels in 12+ languages, Swift TV offers an extensive catalog of movies, shows, and live entertainment. This collaboration brings Hoichoi’s acclaimed Bengali and Hindi originals, movies, and series directly to the Swift TV app, at no extra cost.
A major highlight is the exclusive Hoichoi Live Channels—a first-of-its-kind innovation in FAST streaming. The Bengali Hoichoi Live Channel is available internationally (except India), while the Hindi channel is accessible worldwide, including India. This positions Swift TV as the go-to destination for regional entertainment across India, the US, and Canada.
“We’re thrilled to bring Hoichoi’s exceptional content to our audiences,” said a Swift TV spokesperson. “Our bespoke Hoichoi Live Channels set new benchmarks for free, high-quality regional entertainment.”
For Hoichoi, the partnership opens doors to the FAST ecosystem, expanding its reach beyond SVOD audiences while staying true to its mission of celebrating Bengali narratives.
With top partners like Viacom18, Zee, Pitaara, Republic TV, and Bloomberg Originals, Swift TV continues to strengthen its premium content lineup.
Download the Swift TV app today Swift Tv and enjoy Hoichoi’s world-class Bengali and Hindi entertainment—free, accessible, and tailored for every mood, in your language, on your terms.
