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worldoo.com partners with Universal Picture International for Despicable Me 2
MUMBAI: This monsoon, Gru‘s faithful Minions will land themselves in another sticky situation and this time not only with the super-villain. worldoo.com has announced their partnership with Universal Picture International to create Despicable Me 2 inspired themes and avataars in the first of its kind ever-evolving online ecosystem for kids featuring the unpredictably hilarious Minions.
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The users of worldoo.com can watch the trailer of Despicable Me 2 in the DOO TV, users can choose Despicable Me 2 avatars and design their homes with specially designed themes based on the animation flick on the Doo Store.
“We‘re excited to introduce Despicable Me 2 avatars, themes and contest on worldoo.com as it will add a bit of playful flair to any home. As audiences gear up for the release on July 5th, new Despicable Me 2 avatars and themes will make it easy and fun for fans everywhere to use their creativity. It also gives consumers a simple, convenient way to access and enjoy the trailor of the film through India‘s first online ecosystem for Kids,” said worldoo.com head experience & brand Harsh Wardhan Dave.
Commenting on this partnership, Universal Picture International marketing head Jacinto Fernandes said, “India is a priority market for us so our partnership is a win-win for both Universal and worldoo.com. The alliance expands the distribution of the movie and this association will leverage worldoo.com‘s enviable network of promotional channels of the movie. I am sure that we will enjoy some of the highest game-plays and web traffic in the region coming from India through worldoo.com and we look forward to welcoming even more players to meet the characters of Despicable Me 2 on the worldoo.com which is the innovative way to reach out to kids.”
worldoo.com got a tremendous response from kids on the digital platform, within the launch of two months the website attracted 19,500 plus kids. worldoo.com has got around 113,000 unique visitors and over 2.5 million page views till now. Kids are loving worldoo.com – as a result, average time spent is close to nine minutes and 11 page views are happening per visit, which is very encouraging for the platform.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
