GECs
Work on for Zee Biz news channel; mid-year launch targeted
NEW DELHI: The business news channel that the Zee Group has been talking about is taking shape. Zee Biz is expected to be launched around June or July.
Speaking to indiantelevision.com, Zee Network director news group Laxmi Goel says: “After giving a new look to Zee News, we have started work on the business channel. The proposed business channel which we have named Zee Biz would be having programmes both in Hindi and English. Goel clarified that, “The channel would not focus so much on stocks and the capital market as done by some other business channels (like CNBC India). But would strive to cover other aspects of business like home loans, personal finance, the business of tourism and other such related subjects.”
Goel explained that the business channel would be more mass viewer friendly. He, however, refused to give any details about the investments being made in the business channel. However, Goel in earlier interactions with the media has said that all it required to launch a business channel was an extra investment of around Rs 150 million.
He also did not specify whether Zee Biz would be free-to-air or a pay channel. Says Goel, “We haven’t decided what mode of delivery would be taken for the would be taken for the delivery of the channel (whether free or pay).
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MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
