Content Hub
Women’s role in media and entertainment has evolved, says all-women panel
MUMBAI: Women’s representation and role in media and entertainment has evolved and increased over a period of time. This was the primary opinion of the all women panel discussing on the topic ‘women in entertainment’ on day two of The Content Hub 2020.
The panel, moderated by She Means Business co-founder Dipika Singh, comprised of IN10 Media VP corporate strategy and development Mansi Darbar, Shemaroo Entertainment chief operation officer Kranti Gada and Women In Film and TV (WIFT) India’s founder Petrina D’Rozario.
The panel spoke at length on the challenges and opportunities for women in the media and entertainment industry. It also made an attempt to send a message to fellow and budding women in the industry to focus on themselves and not pay heed to people’s opinions and comments.
The panel also echoed a similar view that talent has nothing to do with gender discrimination, be it male or female protagonist; content speaks for the film’s success. They also pointed out that the talent ingrained in a person stays irrespective of age.
Gada mentioned that women bring core values such as commitment, passion, honesty, empathy, integrity among others to the work. Meanwhile, D’Rozario said, “There is a misconception within youth that the entertainment industry is all about glamour. However, it’s not about just glamour, but a lot hard work involved in it.”
Mumbai: Exploring the shift from regional to national content, this synopsis delves into the trends and challenges. It navigates the transformation, analyzing industry dynamics, emerging trends, and the hurdles faced. From preserving regional variation to adapting to a broader audience, it examines the multifaceted journey of regional content evolving into a national narrative. In what ways do the emerging trends and challenges influence the dynamics of the entertainment industry during this transition? How can creators navigate these changes effectively? What strategic approaches can content creators adopt to strike a balance between maintaining regional identity and fostering a cohesive national narrative in their work? How can the transition from ‘regional’ to ‘national content’ impact cultural diversity within the entertainment industry, and what measures can be taken to ensure the preservation of regional variation?
In a rapidly evolving media landscape, seasoned industry professionals have offered valuable insights into the transformation of content consumption and production. The session was chaired by Ernst and Young partner Raghav Anand, MMTV chief executive officer P.R. Satheesh, Sony Marathi business head Ajay Bhalwankar, PTC Network chairman & MD Rabindra Narayan, Shemaroo Entertainment COO, Digital, Saurabh Srivastava esteemed voices in the field, have articulated their perspectives on the burgeoning shift towards globalised content.
Rabindra Narayan emphasised the dissolution of regional boundaries in content consumption, attributing it to the accessibility facilitated by global platforms and connectivity options. He predicts a future where language barriers will fade, citing the potential of technology to clone and adapt voices, thus enabling seamless localization across languages.
Saurabh highlighted the democratisation of content creation in the digital era, underscoring its empowerment and revenue potential, particularly in linguistically diverse markets like India. He emphasizes the value of culturally rooted storytelling in filling gaps in content supply, with technology enabling effective monetization, especially through OTT platforms.
Ajay Bhalwan sheds light on the evolving landscape of Hindi and regional language content, noting a significant shift where a substantial portion of content on Hindi film channels originates from regional languages. He accentuates the importance of language in enhancing authenticity and audience engagement, exemplified by the strong resonance of Marathi content in Maharashtra.
PR Satheesh underscored the paramount importance of content quality in driving viewership and transcending language barriers. Drawing parallels with the global popularity of Korean dramas, he advocates for leveraging technology, including AI and real-time translations, to enhance content creation and distribution.
These insightful perspectives collectively echoed the industry’s adaptation to a globalised content landscape, where technology catalyzes innovation and accessibility. As content continues to evolve, these experts offered valuable guidance on navigating the dynamic media landscape and maximizing the impact of storytelling in diverse markets worldwide.
