iWorld
WOLF BREAD launches animation studio in Mumbai
Mumbai: WOLF BREAD, a multimedia company bringing global pop culture experiences to India, has launched its much-awaited WOLF BREAD Animation Studio. Situated in Mumbai, this exclusive animation studio is poised to transform the landscape of animation production with its commitment to offering accessibility and affordability.
Following its involvement in animation and CGI for music videos, WOLF BREAD recognized the immense potential and growing demand for high-quality animation services. What began as an endeavor to introduce a fresh aesthetic to its music video campaigns has now evolved into a full-fledged animation studio. Driven by a mission to change the game, WOLF BREAD Animation Studios aims to make top-notch animation accessible to all without burning a hole in one’s pocket.
WOLF BREAD Animation Studio founder Taufiq Khan said, “With WOLF BREAD, we are on a mission to build a community, we don’t want to keep ourselves limited to making money. We want to work with studios and brands who share our vision. In the next 5-10 years, we want to realize our dream of making full-blown animation films. Think Disney or Pixar level! We’re in it for the long haul. We’re here to shake things up and make quality animation accessible to everyone.”
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
