iWorld
Witzeal strengthens senior leadership with two key appointments
Mumbai: Witzeal Technologies, a new-age gaming technology company that specialises in creating futuristic games and features in the real money gaming (RMG) segment has strengthened its senior leadership and appointed Peush Bery as head of product development strategy and Yogvinder Singh as head of technology.
“We are excited to have someone of Peush’s and Yogvinder’s calibre joining us. Their handful experience in managing and leading for multiple business lines spreading across the range of products will help fortify our team and services,” stated Witzeal CEO and founder Ankur Singh. “Witzeal’s flagship product Big Cash is at the sunrise phase and we see this as a great opportunity to provide exceptional gaming experience and build a promising user base in the industry.”
Bery is proficient in identifying new revenue, enhancement initiatives, designing customer experience journey and an expert in agile scrum methodology of product management. His expertise will help Witzeal to cater a wider ecosystem, said the company.
At Witzeal, Bery will be responsible for strategising and defining the product vision. He will also be leading the operations for execution of products, gathering and prioritising product and customer requirements. “Given the ever-evolving online gaming industry, it becomes paramount to constantly upgrade with the ongoing trends and developments and I am elated to join hands with a fast growing and envisioned new-age gaming technology company like Witzeal,” said Bery on his new role. “At the time when imaginative use of technology and data can do wonders in this sun-rise industry, I intend to leverage my experience by leading the product team ensuring a promising growth to Big Cash and to its players,” he added.
On the other hand, Singh is a seasoned professional with over 16 years of experience in running highly scalable platforms/products.
In this new role at Witzeal, Singh endeavors to build a world class engineering team and augment the gaming platform thereby designing distinct gaming experiences for the gamers. He believes in building leaner and more efficient teams that can yield fine software at a faster pace, said the statement.
“I am ecstatic to become a part of Witzeal, who has always remained at the forefront of innovation in the online gaming eco-system. I look forward to the opportunity to drive customer engagement and contribute meaningfully to this dynamic company,” said Singh. “Today, a customer centric approach to provide personalised gaming experience is the key and therefore, I am determined to facilitate best-in-class games, features and experience.”
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
