iWorld
Witzeal onboards Naveen Goswami as head of innovation
Mumbai: Witzeal, a new age gaming technology company on Tuesday announced the appointment of Naveen Goswami as head of innovation. With this appointment, Witzeal is determined to strengthen its leadership team and bring about revolutionising change and innovation to the players of Big Cash, thereby providing a remarkable gaming experience to its user base.
“Innovation is an imperative module for growth of any company, and we are constantly working towards honing our innovation skill and team,” said Witzeal CEO and founder Ankur Singh. “We are delighted to welcome Naveen on board and look forward to taking Witzeal to greater heights with his expertise and knowledge. His extensive experience in establishing technologies and various teams in different organisations will contribute to the quality of our services and the overall zeal of the team,”
In this role,Goswami will play a pivotal role in driving new product innovation and development at Witzeal with an aim to bring a qualitative difference to Witzeal’s gaming platform over the years of growth to come. Additionally, he shall be responsible to oversee and implement changes in approaches, methods, products, and processes to enhance competitiveness and improve overall gaming experience, said the statement.
The gaming industry in India is growing at an exponential rate and is estimated to reach $3.9 billion by 2025, making it one of the most profitable sectors in the country. Witzeal has and continues to focus on innovation to foster a holistic growth in this sunrise sector and Goswami’s expertise will help the brand to cater to a wider ecosystem, said the company.
Goswami is a visionary technology leader and a strategist with over 18 years of experience with proficiency in identifying new revenue enhancement initiatives, designing customer experience journeys. His technical area of expertise is microservices, cloud computing, security, infrastructure automation, auto scaling, virtualisation, disaster recovery, monitoring and management. He has a diverse background in technology, having worked with companies such as ShepHertz, VMware, Digital River, Ericsson, and others on ideation, design, implementation, and deployment of large products on Amazon Web Services (AWS), Google Cloud Platform (GCP), and Microsoft Azure to centralise massive volumes of data for analytic purposes and to migrate Data Warehouses to the cloud.
“In today’s booming online gaming sector, creative use of technology and data can work wonders. I’m excited to be able to put my skills to the test by managing the product Innovation team and securing Big Cash’s and its players’ rapid growth,” stated Naveen Goswami on his new role.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
