News Broadcasting
WION & Zee Business’ InSight 2024 conclave sets the stage for a transformative year ahead
Mumbai: InSight, the flagship conclave presented by WION & Zee Business, recently convened an esteemed gathering of industry leaders, esteemed journalists, and visionary moderators to illuminate the path forward for India’s future. This landmark event served as a platform for insightful discussions, thought-provoking fireside chats, and engaging sessions, all aimed at deciphering the complexities of the past year and charting a visionary course for the year ahead. The conclave showcased the unwavering commitment of both media giants to deliver insightful and engaging content that resonates with viewers globally. It was streamed live on WION & Zee Business’ respective YouTube channels.
The on-ground conclave comprised of a fireside chat with the guest of honour, minister of state for road transport & gighways and civil aviation General V. K. Singh (Retd). Subsequent sessions delved into diverse topics including ‘Changing Investment Trends and the Future Ahead’, featuring SBI Mutual Fund deputy MD and joint CEO D.P. Singh, engaging in thought-provoking dialogue with Anil Singhvi, Zee Business, and Vikram Chandra, WION. The conversation explored the evolving dynamics of investment and the burgeoning participation of retail investors in shaping market trends. A strategic conversation on ‘Accelerating Progress – Mapping the Evolution of India’s Automotive Landscape’ featured Maruti Suzuki India Sr executive officer, marketing & sales, Shashank Srivastava and BMW Group India president & CEO Vikram Pawah.
WION & Zee Business chief business officer Madhu Soman lauded the success of InSight, stating, “As we reflect on the success of this conclave, we are reminded of our core mission—to inform, to inspire, and to empower. The overwhelming response affirms that our efforts to create a platform for meaningful discourse have struck a chord with our audience, driving us to continue pushing the boundaries of content delivery.”
Zee Media Corp Ltd (ZMCL) chief revenue officer Mona Jain echoed this sentiment, highlighting, “InSight exemplifies our dedication to fostering informed dialogue and facilitating knowledge-sharing among industry leaders and experts. As we navigate the complexities of an ever-changing world, events like these play a crucial role in shaping our collective understanding and driving positive change.”
In addition to the enriching discussions, attendees were treated to a special performance by Anirban Dasgupta, Stand-up Comedian and writer, adding a touch of humour and entertainment to the proceedings.
As InSight drew to a close, attendees left with renewed optimism and determination. Armed with their insights, participants are ready to tackle the challenges and embrace the opportunities that lie ahead in 2024 and beyond. Watch the full stream on WION & Zee Business’ YouTube channels.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
