e-commerce
Wholsum Foods joins ONDC Network
Mumbai: Wholsum Foods, the parent company of Slurrp Farm and Mille, has announced its integration into the Open Network for Digital Commerce (ONDC) network. This integration marks a significant step forward in Wholsum Foods’ mission to provide nutritious, tasty, and convenient food options that cater to the needs of both children and adults across India.
Wholsum Foods is built on the belief that wholesome eating should be a part of every family’s daily life, without compromising on taste or convenience. Slurrp Farm, a brand for children, offers a delightful range of products made from ancient grains and natural ingredients. From cereals to dosas to pancakes to noodles and pasta, Slurrp Farm ensures that parents can easily provide their little ones with meals that are both nutritious and delicious, nurturing a healthy relationship with food from a young age.
Mille is crafted for adults who seek gourmet-style nutrition without sacrificing the convenience needed in today’s fast-paced world. Mille’s thoughtfully designed product range brings a modern twist to traditional nutrition, offering foods that are rich in flavour and packed with essential nutrients, making it easier for adults to maintain a balanced diet while savouring their meals.
By joining the ONDC Network, Wholsum Foods is making these thoughtfully crafted products accessible to a wider audience, especially in tier two and beyond markets where the demand for healthy, convenient food options is rapidly growing. Through this network, Slurrp Farm and Mille products will be available on a variety of shopping apps, ensuring that families across India can easily discover and enjoy the benefits of delicious, nutritious eating.
Wholsum Foods co-founders Meghana Narayan and Shauravi Malik commented on this development: “Our vision has always been to make nutritious food that everyone in the family can relish. By joining the ONDC Network, we’re able to bring our passion for tasty and healthy eating to more households, whether it’s through Slurrp Farm for children or Mille for adults. We’re excited to reach new customers across the country and make it easier for them to choose wholesome meals that fit their lifestyle.”
As ONDC network continues to revolutionise digital commerce in India, Wholsum Foods is poised to expand its reach and strengthen its position as a leader in the health food industry. This integration will further ensure that Wholsum Foods’ products are not only accessible but also conveniently discoverable, making the path to healthier eating accessible for consumers nationwide.
ONDC MD & CEO T Koshy said, “We are pleased to have Wholsum Foods on board the ONDC Network. As they expand their reach, we are confident that this integration will make it easier for families across India to access high-quality, nutritious food. We look forward to supporting their journey as they bring their distinctive offerings to a broader audience.”
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
