News Broadcasting
‘Who Wants To Be A Millionaire’ travels to China
MUMBAI: The game show Who Wants to be a Millionaire? will air in China for the first time.
China Media Power (CMP) licensed the rights to the show from Celador International, which is now owned by Dutch interactive media firm 2waytraffic. In India the third season of Kaun Banega Crorepati has kicked off on Star Plus.
Media reports state that China Media Power will produce and broadcast a Chinese version of the show. It will produce at least 104 episodes, which will start broadcasting from May 2007.
2waytraffic had acquired all rights to Millionaire through its $208m buy-out of Celador International in December 2006. The firm is encouraged by the continued international interest in the format.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
