eNews
‘Where are the Elephants?’ – Prime Video creates intrigue around missing elephants
Mumbai: Set amidst the lush forests of Kerala and the concrete jungle of Delhi, the Amazon Original series, Poacher is an eye-opening eco-thriller currently streaming on Prime Video. Masterfully crafted by Emmy Award-winning filmmaker Richie Mehta, the series is based on true events and unearths the investigation into India’s largest ivory-poaching syndicate in 2015, serving as a poignant reminder of the plight of our majestic elephants.
Over the weekend, social media buzzed with concern over the sudden disappearance of elephants from the logos of noted brands like The Times of India and the Flying Elephant restaurant at the Park Hyatt, Chennai. What followed was over 30 brands chiming in and joining the conversation, urging consumers to speak up for elephants before they disappear.
In a bold and unified effort to ignite conversation and raise awareness about poaching, several brands, including Asian Paints, Make My Trip, Dabur, The Bombay Store, Spice Jet, Shaadi.com, Rapido, BoAt and many others, joined forces with Prime Video. Together, they resoundingly amplified the urgent message of Poacher, presenting a united front against the critical threat to these majestic beings.
While Make My Trip spoke about responsible travelling and how our jungles are sacred and incomplete without elephants, Asian Paints went one step further by sharing an ivory shade card, stating that inspiration can come home in ways other than poaching. Education brand, Unacademy chimed in, sharing that the world and childhood without ‘e for elephant’ are incomplete. Dental brand Toothsi joined the conversation by sharing that elephants’ smiles are worth protecting, just like ours! Dabur Hajmola added that poaching is something the brand could never digest. While Rapido also took a quirky route to condemn poaching, by adding a drop location where one could find Elephants. While BoAt reminded its followers that haathi is our saathi.
Loved and appreciated by audiences and critics worldwide, Poacher has earned acclaim across the globe for its authenticity and powerful performances. This thrilling crime series, based on true events, delivers a heart-wrenching and captivating narrative with Nimisha Sajayan, Roshan Mathew, and Dibyendu Bhattacharya in pivotal roles. Produced by QC Entertainment in association with Alia Bhatt’s Eternal Sunshine Productions, Suitable Pictures, and Poor Man’s Productions, Poacher primarily unfolds in Malayalam, Hindi, and English. Poacher is streaming on Prime Video in 240 countries and territories in over 35 Indian and foreign languages.
Elephants go missing from logos:
The Times of India – Print edition
The Park Hyatt, Chennai –
The Bombay Store –
A snapshot of the brands that joined in to support the cause:
Video by Muthoot Finance-
Make my trip –
Toothsi –
Video by Abhibus –
Aqualogica-
Zepto –
we don’t want this to happen for real #PoacherOnPrime pic.twitter.com/5VfiY5Jejj
— Zepto (@ZeptoNow) February 22, 2024
Shaadi.com –
Imagining gussa sona without addressing the elephant in the room
Humse toh nahi hoga #PoacherOnPrime— Shaadi.com (@ShaadiDotCom) February 22, 2024
AsianPaints –
Inspiration can come home in better ways than poaching. #PoacherOnPrime pic.twitter.com/iHicfqrH6p
— Asian Paints (@asianpaints) February 23, 2024
Unacademy –
A world & childhood without ‘E for Elephant’ are both incomplete. #PoacherOnPrime
— Unacademy (@unacademy) February 23, 2024
boAt –
We are in the same ‘boAt,’ always believing in ‘Haathi Mere Saathi’ supremacy#PoacherOnPrime
— boAt (@RockWithboAt) February 23, 2024
Spice Jet –
A for Apple
B for Boy
C for Cat
D for Dog
E for ___Fly to Kerala to find the remaining last few #PoacherOnPrime
— SpiceJet (@flyspicejet) February 23, 2024
Rapido –
#PoacherOnPrime pic.twitter.com/cU4Fx84AbN
— Rapido (@rapidobikeapp) February 22, 2024
Dabur Hajmola –
Poach ki soch kabhi Hazam nahi hui!#PoacherOnPrime #BaatHazamNahiHui
— Dabur Hajmola (@DaburHajmola) February 23, 2024
And many more brands participated
- Ixigo: https://twitter.com/ixigo/status/1761011527266783372?s=20
- Swiggy Dineout: https://x.com/swiggydineout/status/1760902904398201300?s=46
- Heads Up for Tails: https://x.com/huftindia/status/1760886111113769191?s=20
- BBlunt: https://www.instagram.com/p/C3rwLknv7QO/
- Pharmeasy: https://x.com/pharmeasyapp/status/1760584063365321080?s=20
- Mivi: https://x.com/mivi_official/status/1761046151032099180?s=48
- EloElo: https://twitter.com/eloeloapp/status/1760597855604187243?s=46&t=9T1BqjKZTYnsouPpxfe5Jg
- Dabur Honitus: https://x.com/daburhonitus/status/1761054893975200168?s=48
- Nearbuy: https://x.com/nearbuy/status/1760901452472398332?s=20
- Mad Over Donuts: https://x.com/madoverdonuts/status/1760582109209514417?s=48
- Pulse Candy: https://www.instagram.com/reel/C3rycZ7iV98/?igsh=dThkaXBqMmQ3bjR3
- Hathi Brand Atta: https://www.instagram.com/reel/C3sX6LyIflg/?igsh=dG9kdHhuMmNzeTA2
- Jeevansathi.com: https://x.com/jeevansathi_com/status/1761073692896018687?s=48
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
