News Broadcasting
What content will work on Mobile still the big question
SINGAPORE: Though a lot is being said about mobile TV and visual content, yet what sort of content will really make waves is not very clear. At the recently concluded Broadcast Asiat 2006, one saw a considerable interest amongst vendors and operators, including broadcasters for the reduction of commercial mobile television services. Basically two methods are being used streaming and broadcasting.
For broadcasting, a number of standards have been developed to offer mobile broadcast TV, including DVB-H, DMB, ISDB-T and NediaFLO.
Speaking on a session on synergies and convergance on mobile TV, on how to optimise content for the mobile, Laurant Weill, president Visiware said, “The idea is to make use of interactive tools, and deliver video content on 3G platforms. Content providers should aim to convert mini series into four minute clips or so. Also, try to repurpose the available or create altogether new content. We should also try and summarise the existing standard TV formats. Make automatic clips of a existing news programming as conusmers want to see a V-navigator experience.”
I-pop executive VP Colin Miles added, “The applications have to be synchronized with the existing TV shows and thanks to use of sms we already have interactive audience who will be more than willing to try new content.”
While mobile TV services are in their infancy and both research and adoption levels suggest that in the medium term they have potential to generate significant revenues, Juniper Research believes that the total market for streamed and broadcast TV services will increase from $136 million to more than $7.6 billion by 2010.
NPTV marketing director Laurent Chouraqui was of the opinion that the number of standards developed to offer mobile broadcasters including DVB-H, DMB, ISDB-T amd MediaFlo will help the synchronization of TV content. But over a period of time content users should ease the creation of mobile content for consumers. Make automatic clips of a existing news programming as consumers want to see a V-navigator experience.
He added, “Linear content will not work on Mobile. New and interesting content will have to be developed. Like, for example the best moments of the World Cup. So, the challenge is really is developing fone minute content, special teasers and mini series.”
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
