iWorld
Watcho Exclusives presents the original series ‘Luck Shots’
Mumbai: Watcho Exclusives, a leading OTT platform from Dish TV India Ltd, known for consistently delivering compelling content since its inception in 2019, has firmly established its presence in the entertainment landscape. With a diverse portfolio encompassing captivating series such as Aarambh, GillHarry, Explosive, The Morning Show, Manghadant, Avaidh, and Jaunpur, among others, Watcho Exclusives now presents its highly anticipated original anthology series, “Luck Shots.”
Produced under the banner of Viral Entertainment Pvt Ltd, with Suresh Thomas and Mohit Srivastav as the producers, “Luck Shots” comprises six captivating episodes that delve into the enigmatic facets of human existence. Each episode navigates the delicate balance between good luck and bad luck, offering viewers a rollercoaster journey through life’s unpredictability. The series masterfully portrays characters experiencing highs, lows, jubilation, and contemplation, serving as a vivid reminder that life’s duality, characterized by good and bad luck, is an inseparable part of our journey. From unforeseen victories to whimsical misadventures, “Luck Shots” artfully highlights the multifaceted nature of destiny.
The series boasts an impressive ensemble of stars, including Brijendra Kala, Kavvin Dave, Ajitesh, Priyanka Kaul, Deep Raj Rana, and Krishna Bisht to name a few.
Dish TV India Ltd corporate head of marketing Sukhpreet Singh said, “With Watcho Exclusives, we are committed to delivering exclusive, engaging content that truly resonates with our viewers and our second original anthology series, “Luck Shots,” is a testament to this dedication. We recognize our audience’s appetite for fresh and thought-provoking narratives, and “Luck Shots” fulfils this expectation. Believing in storytelling’s power to captivate and inspire, this series takes viewers on an exciting journey through life’s unpredictable twists, mirroring our own experiences with fortune. With each new series, we aim to present unique narratives that engage, inspire, and entertain. We are thrilled to share this exceptional series with our viewers and remain steadfast in providing an unforgettable and compelling entertainment experience.”
Seasoned actor, Brijendra Kala, who plays the role of Madan Lal in one of the stories, Rasta Bandh, opened up about his work experience and shared, “It’s been an incredible ride working on ‘Luck Shots’ for Watcho Exclusives. This anthology is a refreshing take on the age-old dilemma of good and bad luck. My character’s journey in the show mirrors the ups and downs we all face in life. Just like in the real world, where we can’t always control our destiny, ‘Luck Shots’ emphasizes the importance of doing our best and letting the universe handle the rest. I’m excited for the audiences to connect with our characters and stories. Buckle up, folks; ‘Luck Shots’ is a captivating journey waiting to unfold!”
Actor Kavvin Dave, who features in the story titled Wrong Number, expressed, “Working on ‘Luck Shots’ has been an incredible experience. This anthology series on Watcho is a thought-provoking exploration of luck and its role in our lives. My character’s journey mirrors the twists and turns we all face, and has a unique journey filled with surprises, just like the series itself. It’s a series that will make you reflect on life’s unpredictability.”
Delve into the intricate choices of the characters of Luck Shots, where they teeter on the edge of both good and bad luck, experiencing both simultaneously, and embark on an emotional rollercoaster ride!
Watch “Luck Shots” on Watcho, accessible across multiple devices including Fire TV Stick, Dish SMRT Hub, D2h Magic, Android and iOS smartphones or online.
iWorld
Micro-Dramas Surge in India, Redefining Mobile Content Habits
Meta-Ormax study maps rapid rise of short-form storytelling among 18–44 audiences.
MUMBAI: Micro-dramas aren’t just short, they’re the snack that ate Indian entertainment, and now everyone’s bingeing between the sofa cushions. Meta, in partnership with Ormax Media, has released ‘Micro Dramas: The India Story’, a comprehensive study unveiled at the inaugural Meta Marketing Summit: Micro-Drama Edition. The report maps how the vertical, bite-sized format is reshaping content consumption for mobile-first audiences aged 18–44 across 14 states.
Conducted between November 2025 and January 2026 through 50 in-depth interviews and 2,000 personal surveys, the research reveals that 65 per cent of viewers discovered micro-dramas within the last year proof of explosive adoption. Nearly 89 per cent encounter the format through social feeds and recommendations, making algorithm-driven discovery the primary engine rather than active search.
Key viewing patterns show a median of 3.5 hours per week (about 30 minutes daily) spread across 7–8 short sessions. Consumption peaks between 8 pm and midnight, with additional spikes during commutes and work breaks classic “in-between moments” that the format fills perfectly. Around 57 per cent of viewing happens in ambient mode (while doing something else), and 90 per cent is solo, enabling more intimate, personal storytelling.
Romance, family drama and comedy lead genre preferences. Audiences show growing openness to AI-generated content, 47 per cent find it unique and creative, while only 6 per cent say they would avoid it entirely. Regional languages are surging after Hindi and English, Tamil, Telugu and Kannada dominate consumption.
Meta, director, media & entertainment (India) Shweta Bajpai said, “Micro-drama isn’t a passing trend, it’s rewriting the rules of Indian entertainment. In under a year, an entirely new category of platforms has emerged, built audience habits from scratch, and created a business vertical that is scaling fast.”
Ormax Media founder-CEO Shailesh Kapoor added, “Micro-dramas are beginning to show the early signs of becoming a distinct content category in India’s digital entertainment landscape. When a format aligns closely with how audiences naturally engage with their devices, it has the potential to scale very quickly.”
The study proposes ecosystem-wide responsibility, universal signposting of commercial intent, shared accountability among advertisers, platforms, creators, schools and parents, built-in safeguards, and formal media literacy in schools.
In a feed that never sleeps and a day that never stops, micro-dramas have slipped into the cracks of every spare minute turning 30-second stories into the new national pastime, one vertical swipe at a time.
