eNews
Warner & DC Entertainment launch websites for kids
MUMBAI: Warner Bros. Consumer Products (WBCP) and DC Entertainment have launched three new entertainment destinations for kids namely ScoobyDoo.com, LooneyTunes.com and DCKids.com that will engage fans with all their favorite Warner Bros. characters and DC Comics Super Heroes in a dynamic immersive experience, featuring original new content.
“Now, more than ever, providing universal access to a world of content is key to engaging even our youngest fans. We are excited to offer this new entertainment experience that delivers fun and engagement for kids across multiple digital platforms,” said Warner Bros. Consumer Products executive vice president Karen McTier.
With key interactive features designed to offer exciting content to kids any time they want from any Internet-connected device in the format they have grown to expect in today’s digital environment, ScoobyDoo.com, LooneyTunes.com and DCKids.com are now launched and will allow kids to experience immersive worlds 24/7 and connect with Warner Bros.’ beloved franchise animation characters and the famed universe of DC Comics.
The WB Kids character driven environments, ScoobyDoo.com and LooneyTunes.com, will inspire imagination and encourage interaction with many of Warner Bros.’ most recognizable franchise animation characters, including Bugs Bunny, Daffy Duck, Scooby-Doo, Shaggy and the Gang, engaged through fan-favorite content, exclusive videos, interactive and downloadable activities, comics and exciting games.
“With DCKids.com our goal is to provide a kids-focused online destination that delivers unparalleled access to our iconic characters such as Batman, Superman and Wonder Woman in a way that is fun, engaging and appropriate for our younger fans. We know kids have an affinity for our characters, and that interacting with DC Super Heroes can be inspirational and a powerful source of imagination and play,” said DC Entertainment SVP marketing and global franchise management Amit Desai.
DCKids.com will feature DC Comics’ Super Heroes, including Batman, Superman, Wonder Woman and more, in exciting games and interactive ways to play. Original digital shorts from Batman Unlimited and DC Super Friends will be featured on the site.
Developed for kids aged 4-11, the discoverable digital ecosystem offers relatable entertainment for kids through these immersive worlds that feature components such as original content, videos, downloadable activities, games, quizzes and contests. Additionally, an international market rollout in Australia, Brazil, France, Germany, Italy, Mexico, Portugal, Russia, Spain and the UK is planned for the coming months.
eNews
Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool
JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
MUMBAI: Broadcast Audience Research Council India and Nielsen have joined forces to launch Barc | Nielsen One Ads, a cross-media measurement system designed to give advertisers a unified view of advertising performance across television and digital platforms.
The new framework combines Barc India’s linear television viewership data with digital audience measurement from Nielsen One Ads. The result is a single dataset that measures advertising reach and frequency across four screens: linear tv, connected tv, mobile and computer, while removing duplicated audiences across devices.
The move comes as India’s media landscape grows increasingly fragmented, with advertisers struggling to reconcile data from multiple platforms. The joint system aims to provide a single, deduplicated picture of campaign performance and audience reach.
“This marks a defining moment for cross-media ad measurement in India,” said Barc India chief executive Nakul Chopra. “Barc | Nielsen One Ads brings together television and digital screens in a unified system, enabling advertisers to understand their true reach and incremental impact across the entire media ecosystem.”
Nielsen chief product officer Akhil Parekh, said the collaboration addresses a long-standing challenge for advertisers. “Brands have had to stitch together fragmented data to understand how campaigns perform. A single, deduplicated view across screens is something the industry has needed for years.”
The first deployment will take place on JioHotstar, which will use the system to measure advertising during the ICC Men’s T20 World Cup 2026 hosted by India and Sri Lanka. Barc India said the framework could expand to include more broadcasters and platforms if industry demand grows.
Among the system’s key features are unified four-screen reporting, advanced reach deduplication to eliminate duplicate viewers across devices, and detailed metrics including average frequency, gross rating points and demographic performance.
