Kids
Warner Bros launches Kids’ WB stores
MUMBAI: Warner Bros Consumer Products (WBCP) has forayed into the stand-alone store space with the launch of its latest retail concept – Kids’ WB. As part of this concept, all Warner Bros licensed merchandise across categories and properties, will be showcased and be on sale under the brand Kids’ WB.
“The launch of the Kids’ WB Stores is a unique and important initiative for Warner Bros brands in India. We are pleased with the consumer response and look forward to more consumers and fans of our brands being able to experience the stores opening in their cities,” said Warner Bros Consumer Products MD – Australia, New Zealand and India Preston Kevin Lewis, commenting on the launch of the concept in India.
Consumers will now be able to purchase apparel, accessories, footwear, toys, stationery, home décor, books, infant hardlines, food, personal care and other merchandise featuring world famous Warner Bros properties such as Tom and Jerry, Looney Tunes, Tweety, Scooby-Doo, as well as DC Comics Super Heroes, including Superman and Batman.
Kids’ WB is a first of its kind initiative by Warner Bros Consumer Products in India. Following a successful launch in Coimbatore, Warner Bros Consumer Products is taking the concept to several other cities across the country – Chandigarh, being the next city to unveil a store launch, soon to be followed by Jaipur, Delhi and Mumbai subsequently.
“By keeping diverse categories under one roof, the Kids’ WB retail concept is a fun, engaging destination for parents and kids,” said En theos consulting managing partner Nagarajan Subramanian. En theos is the licensing product and retail representatives in India for Warner Bros. Consumer Products.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
