GECs
Vuclip to power video of Airtel VAS entertainment store
NEW DELHI: Vuclip is powering the video section of the Re 1 Entertainment Store at telecom major Bharti Airtel.
The mobile entertainment store of Airtel offers services including music, games, photos and videos.
According to the mobile VAS deal, Vuclip is the mobile video media partner responsible for the technology, product, analytics, and content aggregation engine for the video section of the Airtel Entertainment Store.
Launched on 16 August, the Airtel entertainment store has garnered more than 10 million consumers accessing the site.
Airtel India CEO – Data N Rajaram said the Re 1 video initiative is the beginning of Airtel’s effort to bring video to the masses. In the entertainment store’s initial weeks, it has received an overwhelming response in terms of new user acquisition as well as engagement.
Airtel entertainment store offers more than 250,000 videos that runs on Vuclip’s dynamic adaptive transcoding technology that streams video on a real-time basis without buffering on any device and on any network.
Mobile VAS is expected to grow to $200 billion by 2017 from $161 billion in 2012. Recently, Aircel and Techzone have tied up for offering mobile video download called as Video store@ Re 1 to Aircel subscribers. Aircel’s Video store@ Re1 will offer a library of 20,000 + videos to its subscribers at Re 1/video. Apart from viewing and downloading the users will also be able to share the videos with their friends via Facebook and Twitter.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
