iWorld
Vuclip and Rajshri Entertainment join hands to go mobile
MUMBAI: Popular on both big screens and TV sets, India’s leading entertainment company, Rajshri Entertainment will be now be available on mobile phones courtesy its new collaboration with the leading premium mobile video on demand service.
This tie-up will enable Vuclip viewers to enjoy family entertainment, including over 50 of Rajshri’s blockbuster full-length films such as ‘Hum Aapke Hain Koun’, ‘Maine Pyar Kiya’, ‘Vivah’, ‘Hum Saath Saath Hain’ as well as hundreds of classic and popular music videos on their phones.
Vuclip COO Arun Parkash said, “Music and movies are deeply ingrained in the Indian way of life. It’s exciting to be able to bring high-quality blockbusters and classics to today’s youth on the platform that they are most engaged on – mobile. With this partnership, Vuclip adds to its expansive library of premium content, including full length movies, for consumers.”
To view premium content from Rajshri Entertainment, consumers can simply go to m.vuclip.com on any device and on any network or download the Vuclip App on Android or Vuclip App on Java.
Rajshri Entertainment, a part of the 67-year old Rajshri group, produces, aggregates and distributes entertainment content across multiple languages and genres to digitally connected audiences worldwide, making entertainment available anywhere, anytime and on any device.
Rajshri Entertainment’s general manager content alliances Inderpal Singh said, “We are delighted to scale up our partnership with Vuclip and make our full length films available to a global mobile audience on the go. We are seeing increasing consumption of long form content on mobile devices and we are confident that our films will delight and entertain an audience on a 3.5 inch screen, just like they did on a 35mm screen!”
This strategic partnership brings popular movies from one of the largest entertainment studios to the go-to mobile video destination for today’s generation.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
