iWorld
Vuclip and Rajshri Entertainment join hands to go mobile
MUMBAI: Popular on both big screens and TV sets, India’s leading entertainment company, Rajshri Entertainment will be now be available on mobile phones courtesy its new collaboration with the leading premium mobile video on demand service.
This tie-up will enable Vuclip viewers to enjoy family entertainment, including over 50 of Rajshri’s blockbuster full-length films such as ‘Hum Aapke Hain Koun’, ‘Maine Pyar Kiya’, ‘Vivah’, ‘Hum Saath Saath Hain’ as well as hundreds of classic and popular music videos on their phones.
Vuclip COO Arun Parkash said, “Music and movies are deeply ingrained in the Indian way of life. It’s exciting to be able to bring high-quality blockbusters and classics to today’s youth on the platform that they are most engaged on – mobile. With this partnership, Vuclip adds to its expansive library of premium content, including full length movies, for consumers.”
To view premium content from Rajshri Entertainment, consumers can simply go to m.vuclip.com on any device and on any network or download the Vuclip App on Android or Vuclip App on Java.
Rajshri Entertainment, a part of the 67-year old Rajshri group, produces, aggregates and distributes entertainment content across multiple languages and genres to digitally connected audiences worldwide, making entertainment available anywhere, anytime and on any device.
Rajshri Entertainment’s general manager content alliances Inderpal Singh said, “We are delighted to scale up our partnership with Vuclip and make our full length films available to a global mobile audience on the go. We are seeing increasing consumption of long form content on mobile devices and we are confident that our films will delight and entertain an audience on a 3.5 inch screen, just like they did on a 35mm screen!”
This strategic partnership brings popular movies from one of the largest entertainment studios to the go-to mobile video destination for today’s generation.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
