News Broadcasting
VSNL International to invest US$ 200 million in undersea cable
MUMBAI: VSNL plans to pump in US$ 200 million to build undersea telecom cable linking Singapore, Hong Kong and Japan.
The telecom major will make this investment through its Singapore arm, VSNL Singapore Pte Ltd (VSNL International).
The new intra-Asia cable will enable VSNL International to service its global customers doing business in and with the burgeoning Asia-Pacific markets, the company said in an official statement.
The investment of US $ 200 million follows the recent announcement by VSNL to build a new system from India to Europe that will provide connectivity to the Gulf region and the African continent.
The intra-Asia cable, when combined with the Tata Indicom Cable System (TIC) and the TGN-Pacific cable system (both of which are built with eight fibre pairs capable of supporting 7+ Tbil/s of traffic), will complete VSNL International’s multi-Terabit capability from India to Asia and onward to the US.
“With Asian bandwidth demand forecasted to grow at an average of 27 per cent CAGR, VSNL International is taking steps to expand its capacity to serve customers in the booming intra-Asia market,” comments VSNL International president Vinod Kumar. “This new high-capacity cable system, soon to be one of the region’s largest, combined with our existing C2C capacity and TGN-P capacity, will enable us to deliver high-performance bandwidth at the most cost-effective pricing and fulfil our strategy to become the market leader in bandwidth supply.”
VSNL International will commence construction of the new intra-Asia cable by December 2006. The scheduled build time for the project is 12-14 months. The Company is already in the process of finalising design details, selecting suppliers and identifying additional partners for the project. Future potential landing stations for the cables include locations in China, Taiwan, the Philippines, Vietnam, Malaysia, and Guam.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
