iWorld
VOOT plans to launch separate app for kids
MUMBAI: Viacom 18’s latest offering, its OTT arm VOOT, is banking heavily on the network’s rich kids content. Not only that, it plans to go beyond the network’s flagship shows like Motu Patlu and Shiva, and acquire kids content from an array of producers, small and large.
The OTT player has already acquired digital rights to internationally acclaimed properties like Pokémon and Chhota Bheem for the platform that went live yesterday.
“The idea is to bring together the top character shows under one digital platform to make the most of this booming market for kids content online with the aim being a market leader in the domain,” said Viacom 18 Digital Ventures COO Gaurav Gandhi.
When quizzed about the possibility of VOOT launching a separate app for kids, Gandhi shared that they are considering it ‘within a year’s’ time. Currently the OTT platform has a separate section for kids’ content within the same app.
iWorld
JioHotstar integrates ChatGPT for voice and text-based content discovery
Voice and text AI lets viewers explore shows, sports and more naturally
NEW DELHI: Watching TV just got chatty. JioHotstar has teamed up with OpenAI to roll out a ChatGPT-powered conversational interface that lets users discover content simply by speaking or typing what they want to watch. Gone are the days of endless scrolling or typing rigid keywords
The new AI feature supports multiple languages and understands moods, contexts, and preferences. Whether you’re in the mood for a romcom, a thriller, or a cricket highlight, the system responds with personalised recommendations drawn from JioHotstar’s catalogue of live and on-demand programming
Sports fans also get a front-row seat to AI-powered updates. You can ask for match scores, key moments, or player stats while staying tuned in, turning passive viewing into a more interactive experience
The integration doesn’t stop at the app. Entertainment-related questions asked directly within ChatGPT will now surface relevant JioHotstar content, linking viewers back to the streaming platform for seamless exploration
JioStar vice chairman Uday Shankar, said AI “marks a transformative shift for the media and entertainment industry. Our partnership with OpenAI will allow viewers to discover, engage with, and even curate content using their voice. This is a reimagining of the entertainment experience that feels deeply personal to every viewer”
OpenAI CEO of applications Fidji Simo added, “Entertainment used to be a one-way street. Now, AI turns every moment into an opportunity for deeper engagement. Viewers can move from watching to asking, from curiosity to recommendation in ways that feel natural, personal, and immediately useful”
The move highlights a broader trend in India’s streaming market: platforms are racing to make content discovery smarter, faster, and more context-aware as libraries expand and audiences demand personalised experiences.
