iWorld
Voot partners with upGrad, expands content play to edutainment
MUMBAI: Leading streaming platform Voot has tied up with the largest online higher education company upGrad. This opens a doorway for consumers and working professionals to seamlessly access the best of entertainment and education videos, all under one roof.
Voot, home to hours of exciting entertainment content across formats and genres, with this thoughtful partnership, is pioneering the cause for young Indian professionals by providing them quality upskilling content as part of its repertoire. A dedicated upGrad segment on the Voot app will unleash its viewers into a pool of informative content around the new-age domains of data science, blockchain, tech and management, which are carefully curated by upGrad’s in-house content team to help working professionals enhance their employability quotient.
Additionally, to provide in-depth and accurate knowledge, the playlist will also include new-age anecdotes in the form of snackable videos and sessions hosted by industry leaders and Subject Matter Experts (SMEs). The segment will include upGrad Shotgyaan, Crash course in Data Science and a recently curated interesting list of Work From Home (WFH) tech tips as starters with frequent additions being made to the binge-watch content library.
Voot AVOD business head Akash Banerji said, “In these times, with digital assuming a decisive role in a user’s life, our objective with Voot is to deliver a truly enriching and inclusive content slate that elevates the user experience and engagement. Blending our entertainment proposition with learning through this partnership with upGrad, is not only an innovative solution for young minds, but also enables us to widen our reach and user base."
Announcing the partnership, upgrade corporate development president Gaurav Kumar said, “Young India is hooked on to the OTT platforms for their daily dose of entertainment and therefore, it is exciting to have a special window that seamlessly lands them to a new-age upskilling content playlist, that will add up to their professional growth at large. With our insightful storytelling format and innovative execution, we look forward to shedding the stereotypical emotion attached with education of being serious.”
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
