iWorld
Voot launches show on 2016 urban marriages
MUMBAI: Voot, Viacom18’s digital VOD platform, has added one more feather to its original shows’ hat. It has announced the launch of their new web-series, It’s Not That Simple. Slated to go online from 6 October, the six-part show is a first of its kind relationship drama that explores the complexities of urban marriages.
Written by Charudutt Acharya and directed by Danish Aslam, the story is about a school reunion, which along with fond memories also brings back a little part of Meera that was lost in the process of just being a wife. Tempting her to go on a journey to find her lost self again, is an unfinished love triangle from days bygone. The story further develops based on the decisions the lead protagonist takes.
“The one box that digital content needs to check is being relatable to the viewer. And relationships & marriage in India are going through a dynamic change from the classic interpretation we are used to. We really wanted to take a closer look at urban marriages in 2016 with all their pressures and challenges… because at the end of it, marriage is the one choice that is life altering, good or bad, it’s really not that simple,” said VOOT head programming Monika Shergill.
The starcast of the show includes Swara Bhaskar as Meera, along with Vivan Bhatena as Rajeev, Akshay Oberoi as Sameer and Karanveer Mehra as Jayesh.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
