iWorld
VOOT adds to its robust content slate, partners with Cult.Fit & Isha Foundation
MUMBAI: To help de-stress and cope up with the current situation, people are increasingly turning to digital platforms to maintain physical and mental well-being. VOOT, India’s leading streaming platform understands this, and has associated with Cult.Fit, India’s biggest health and fitness start-up and Isha Foundation, founded by Sadhguru Jaggi Vasudev that aims to bring physical, mental and spiritual wellbeing. The partnership opens doorways for its users to seamlessly access the best of fitness workouts and provide solace and guidance on how to stay calm through such trying times. With these thoughtful partnerships, VOOT, home to 70,000 hours of entertaining content across formats and genres is now diversifying the content under the larger umbrella thought of body, mind & soul, beyond the core offerings of new shows, originals and movie titles.
VOOT AVOD business head Akash Banerji said, “As we battle with uncertainty and tough times, there is a need for positivity and calmness in our daily lives. With digital consumption taking an upward swing, our aim at VOOT is to deliver content that is as diverse as it is relevant. By strengthening partnerships across industries, we believe in giving the best experiences to our consumers. Considering the implications of the on-going crisis on the direct consumer, through our collaborations with Cult.Fit, Isha Foundation and upGrad, we look forward to consistently work towards offering a wider and deeper content library to our viewers to keep them fit – mind, body and soul.”
In association with Cult.Fit, the DIY workout segment will engage its viewers with 12 episodes of workout sessions every week. The segment will include some of the most intense workout sessions such as high intensity interval training (HIIT) focusing on endurance, and mobility which have been carefully curated to help beginners achieve adequate levels of fitness.
Cult.Fit growth and marketing head Naresh Krishnaswamy said “With the pandemic, people have become more conscious and are gravitating towards working out from home. This has led to a tremendous number of users working out with us on our platform. At a time when there is such a demand for health and fitness, the partnership with VOOT will prove to be strategically viable for both businesses. Together our objective is to expand our reach and help users avail the best content we have to offer from the comfort of their homes.”
Speaking about the partnership, Isha Foundation said “The world is going through very challenging times. Many people are experiencing anxiety, fear and loneliness. This darshan series from Sadhguru is an offering to enhance inner balance and spiritual wellbeing of all. We hope it will be able to uplift people’s spirit and help them tide through this crisis.”
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
