iWorld
Vodafone Idea partners Sun NXT
MUMBAI: Vodafone Idea, the telecom service provider in India, today announced a strategic partnership with Sun TV Network. Network’s OTT platform, Sun NXT, which has over 50,000+ hours of content will now be accessible to Vodafone Idea customers. This partnership will offer Vodafone Idea’s customers access to Sun NXT’s exclusive digital content which caters to Tamil, Telugu, Kannada and Malayalam audiences.
Customers are increasingly looking forward to entertainment in regional languages. Through this partnership, Vodafone Idea has widened its bouquet of regional content through Sun NXT on Vodafone Play and Idea Movies and TV app respectively.
Commenting on the partnership, Vodafone Idea CMO Sashi Shankar said, “When it comes to content, we are singularly focused on providing entertainment to our customers keeping in mind their consumption, languageand culture. We believe that video and vernacular are the new growth drivers in digital content consumption today, especially in markets of South India. Regional content creates affinity amongst the consumers. We are delighted to partner with Sun TV Network to provide enriched entertainment to our customers by offering high quality regional content on Vodafone &Idea’s Mobile apps.”
Sun NXT will power 30 + Live TV channels, 4000+ movies and a huge repository of TV shows, music videos and short format content on both Vodafone Play and Idea Movies & TV App. Vodafone Idea is first in the industry to launch this partnership for the entire catalogue including movies.
Sun NXT Spokesperson said, “Vodafone Play and Idea Movies & TV app has built a robust portfolio of regional content. Now with Sun NXT, customers will have access to South India’s biggest movie library, Top TV shows and Live TV in their native language.”
The customers will be able to access top TV channels like Sun TV, Gemini TV, Udaya TV, Surya TV and many other such channels and also popular movies and top-rated TV shows across the four languages on Sun NXT through Vodafone Play and Idea Movies &TV.
From its launch in June 2017 till now, Sun NXT has fast become the most preferred content consumption destination for South Indians, not only in India but also across the World.
iWorld
Print perfect OTTplay bowls a culture driven campaign
From penguins to passion the brand turns India Pakistan into print powered moment marketing.
MUMBAI: When cricket fever meets front-page ink, sparks are bound to fly. And as the latest India–Pakistan clash gripped the nation, OTTplay decided not just to ride the wave but to print it in bold.
In a move that blends real-time agility with old-school authority, OTTplay rolled out a specially curated print campaign amplified by the century-old legacy of the Hindustan Times network. The strategy is simple but sharp: take the speed of pop culture, anchor it in the credibility of print, and make a sporting spectacle feel even larger than life.
The campaign kicked off during the T20 build-up with a creative inspired by the viral “Penguin” moment that flooded social media timelines. Instead of letting the meme melt away, OTTplay spun it into a witty cricket hook, tying internet chatter directly to the anticipation around the high-voltage fixture. It was playful, timely and unmistakably plugged into the cultural pulse.
Then came the dramatic “U-turn” in the narrative around the India–Pakistan match. OTTplay responded in near real time, crafting a clever print execution that mirrored the emotional swing fans experienced. In doing so, the brand demonstrated that even a medium often seen as static can move at the speed of culture when the thinking is sharp enough.
With Valentine’s Day in sight, the narrative pivoted once again. This time, OTTplay reframed the rivalry through the lens of love and passion, turning cricket’s most intense contest into a metaphor for romance, intensity and emotional investment. The result is a campaign that speaks not only to die-hard cricket followers but to anyone who understands that some rivalries are just another form of love.
OTTplay co-founder and CEO Avinash Mudaliar summed it up succinctly, saying that the India–Pakistan match “isn’t just a game, it’s an emotion,” and that the campaign is about tapping into that emotion in real time. By leveraging the reach and trust of Hindustan Times, he noted, OTTplay has brought moment marketing into a space often perceived as static, turning print into a high-impact storytelling vehicle that marries credibility with cultural immediacy.
The medium choice is as telling as the message. In an era dominated by scrolls and swipes, OTTplay’s use of a 100-year-old print platform signals a deliberate blend of tradition and trend. The creatives are not just ads; they are front-page conversations, designed to stop readers mid-sip and mid-scroll.
As anticipation builds around the marquee showdown, OTTplay’s message is clear: don’t just watch the moment unfold, stream it. As India’s leading OTT aggregator, the platform offers access to more than 30 OTT services, including JioHotstar, Zee5, SonyLiv, Lionsgate Play and Aha, positioning itself as the gateway to the big game and the bigger story around it.
In a season where every ball counts and every headline matters, OTTplay has managed to do both bowl fast in culture and land squarely on the front page.
