Music and Youth
Vod music service Music Choice exceeds 200 mn views on Comcast in first year
MUMBAI: Multi-platform music network in the US Music Choice has announced that its on demand content on American cable television company Comcast has surpassed 200 million views.
It was launched in Comcast video-on-demand (Vod)-enabled markets in November 2004. The free Vod programming, which features hundreds of multi-genre music videos, concerts on demand and exclusive music shows, in-studio performances and interviews produced by Music Choice, averages over 20 million views a month.
The content is available at no additional charge to Comcast Digital Cable customers and features videos like Ciara’s 1, 2 Step,which has generated close to four million views to date. Ciara also holds the number two spot with over 3.3 million views of her Oh video featuring Ludacris. Chris Brown’s Run It video has also surpassed the three million views milestone, with B5’s All I Do closing in on three million views.
Comcast On Demand VP, GM Page Thompson says, “Music programming is an ideal fit for on-demand viewing, allowing fans to enjoy their favourite artists and songs any time they want, and we’re pleased with the response to Music Choice’s programming. We are looking forward to continuing to work with Music Choice to bring more value and control to our customers’ home entertainment experience.”
Music Choice president and CEO David Del Beccaro says, “We are excited to mark the one-year anniversary of Music Choice On Demand by announcing this milestone of over 200 million views of our Vod service. These usage statistics have confirmed our position as the most popular Vod music service available nationwide and, as we continue to expand our distribution and enhance our music-related content, we look forward to continuing our lead in music-related Vod content.”
Music Choice On-Demand offers viewers the ability to select from hundreds of music videos across multiple categories, including R&B and hip hop, rock, country, latin, and classics, to watch whenever and however often they like. The music video catalogue includes today’s hottest artists, established performers, and emerging musicians who are making their way to the top of the charts.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
