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VivaConnect debuts ‘LiveTalk’ with Modi’s speech
MUMBAI: While live events and gatherings are rejoiced by those who attend it, others who are left behind due to unavailability of tickets, far off destinations, no invitation, etc. Even though the reasons may be plenty, none is good enough for those who wish to be a part of it. Thus, with an aim to connect individuals to a live event VivaConnect has unveiled a service called LiveTalk.
LiveTalk allows one to do audio streaming of live events over a simple phone call, wherein one has to call in a published phone number and experience it without any internet, smartphone nor a subscription to special or premium add-on services.
The service was launched on 15 September and was deployed for BJP‘s Ex-Serviceman Rally held at Rewari, Haryana. The service was greatly appreciated as it connected over 1,00,000 callers across India with Narendra Modi‘s speech.
BJP partnered with innovative firms like Zipdial and VivaConnect and offered a unique mobile connectivity model between vast mass of mobile users and BJP Leadership. “On the launch day more than 1 lakh callers dialed in 02245014501 to hear Narendra Modi‘s live speech at Ex-Servicemen Rally in Rewari.” says BJP IT Cell head Arvind Gupta.
VivaConnect MD Vikram Raichura said, “We are honored to be associated with BJP and showcase one more possibility on how by leveraging mobility one can extend overall reach and even cater the far flung areas to achieve mass involvement on national & international scale.”
LiveTalk is beneficial for covering political meets, social events, musical concerts, business seminars, award shows, sports events, educational conventions, etc. It can connect over a million callers during a three hour event.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
