iWorld
Viva appoints Ashley before global OTT rollout
MUMBAI: Viva Entertainment Group, Inc., a developer of OTT systems through which television services are delivered using the Internet, has announced the appointment of FlixFling founder and CEO, Thomas Ashley, to its board of directors.
Ashley will serve as an independent director of the company. Viva’s Board now comprises four, with Johnny Falcones, Viva’s CEO, serving as the chairman of the board. Ashley is an industry veteran and brings a new dimension to its seasoned board. This wealth of knowledge makes the perfect team as the company embarks on a global rollout of its cutting edge OTT platform.
Viva’s CEO, Johnny Falcones expressed, “Ashley’s experience in content rights and global distribution makes him nothing short of an industry guru. Ashley will play a major part in our decision-making when it comes to his fields of expertise. He continues to be a top notch CEO having advanced FlixFling to one of the top streaming music and movie services in North America. The addition of his expertise to Viva’s Board is part of our complete package, rounding out insight into all arenas related to OTT, as we ready our products for global distribution. We could not be more thrilled to have his guidance as we advance Viva’s mission in the market place.”
Viva founder chairman and CEO Johnny Falcones is an industry veteran with the strategic vision, drive, and connections to advance Viva’s platform in the TV industry. His extensive experience in the entertainment world drove him to start his quest with Viva.
From day one at a young age he helped develop the careers of Marc Anthony (India) and not long ago Soleil J. This champion then continued his career with Icons such as Celia Cruz and Tito Puente. He also developed a successful record label with Universal Music and Video Distribution, turning it in to a multi-million dollar label.
Two decades ago, Falcones was just a Puerto Rican born, cool kid from Brooklyn, who moonlighted as a DJ while attending LaGuardia College in New York .2 turntables & a keen ear, Falcones quickly became the music authority of NY’s Latin House music scene of 90s. It was one faithful night at Palladium nightclub, where he had a chance encounter with legendary music impresario Ralph Mercado, who recruited him to RMM Records. Together they globalized the Latin record industry, converting starry-eyed local vocalist Marc Anthony & India from buzz act, to icons.
Within months, the young up and coming Falcones was globe-trotting with Superstars, Celia Cruz & Tito Puente. Under Falcones’ management, these stars collected a bevy of international awards & were immortalized via ‘Hollywood Walk of Fame’ slots. Falcones co-exec. produced the White House’s 24th Annual Hispanic Heritage Awards in Sep. 2010, which featured a luminaries such Juan Luis Guerra & Don Francisco. He also produced the Last Tito Puente concert Viva La Musica which was release on Showtime pay-per view and the was release on CD and DVD.
Ashley is an unprecedented CEO who brings two decades of experience in the film industry. As founder and CEO of FlixFling, Ashley has created the largest privately held streaming movie service in North America. FlixFling is the only service to offer both streaming music and movies for one low monthly fee. Through its partnership with Music Choice, FlixFling is also the only streaming service to offer streaming music videos across 25 channels. Flixfling boasts over 10,000 titles, with Ashley negotiating all content deals for the company with partners including Warner Brothers, Sony, Paramount, Universal, Starz Digital Media, Magnolia Pictures, Image Entertainment and VuBiquity among others.
A veteran in the Advertising Industry Ashley’s experience is paramount in marketing to mainstream audiences. As CEO of Invincible Pictures, Ashley has created a major independent entertainment group pioneering digital film and television distribution. In November of 2008 Ashley opened Philadelphia Sound Stages a 70,000 Square feet facility including Sound Stages, Production Offices and warehousing for Invincible’s pick, pack and ship operations. In May of 2014 Ashley closed his 2nd film acquisitions fund Invincible Entertainment Partners. A follow up to his highly successful 2008 fund IP Film Partners, both with the mission of acquiring, producing and licensing motion picture properties for distribution on a global platform.
As part of the fund Invincible co-produced Kevin Smith’s newest $5.5MM film “Yoga Hosers” Starring, Smith and his Daughter Harley Quinn, as well as Johnny Depp, and his daughter Lilly-Rose. This is the first time Depp and his daughter shared a screen together. Other notable cast includes Stan Lee, Justin Long, Haley Joel Osment and Genesis Rodriguez. Ashley is a proud member of the board for the Philadelphia Film Society, the non-profit organization behind the Philadelphia Film Festival, A Member of the Entertainment Merchants Association and Volunteer at the Abramson Cancer Center at the Hospital of the University of Pennsylvania, Ashley himself is a cancer survivor and shares a home with his wife and son in the suburbs of Philadelphia.
iWorld
Netflix ad revenue set to soar past $8bn by 2030, outpacing CTV rivals: Warc
From $1.5bn in 2025 to $8bn in 2030, Netflix is fast becoming a CTV ad powerhouse
MUMBAI: Netflix is turning heads in the advertising world, with forecasts showing its ad revenue set to surpass $8 billion by 2030, outpacing the wider connected TV (CTV) market, according to the latest Warc Media Platform Insights report.
The streaming giant’s advertising journey gained serious momentum in 2025, generating over $1.5 billion, a remarkable increase of more than 2.5 times compared with the previous year. Management aims to roughly double that figure again in 2026, targeting around $3 billion.
Rather than waiting for the market to grow, Netflix is going after a bigger slice of the existing CTV ad pie, and the strategy appears to be paying off. Analysis by Omdia, cited by Warc, predicts Netflix will account for 9.2 per cent of global CTV advertising spend by 2027. By then, the company’s ad growth is projected to hit 58 per cent year-on-year, while the overall CTV market grows at just 9.9 per cent.
CTV may be booming, but traditional TV continues to shrink, losing spend to digital channels and retail media, according to Warc’s latest Global Ad Trends report, Media’s new normal. Despite this, Netflix is focused on monetising its expanding ad inventory with better infrastructure and smarter tools, turning what is currently a small 3 per cent slice of its total revenue into a high-growth engine.
WPP forecasts that Netflix’s $3 billion ad target in 2026 would place it as the 27th-largest global ad seller, just behind French media group RTL. Yet the company sees its relatively modest ad business as an advantage, providing a buffer against market fluctuations while it ramps up operations.
Looking ahead, a potential acquisition of Warner Bros. Discovery could give Netflix even more content to offer and bundle, helping to retain subscribers, attract new members, and sustain long-term revenue growth. For now, the platform is quietly staking its claim as a rising star in the CTV advertising arena.
