GECs
Virtual Fireside Series: Catch Viacom18’s Mahesh Shetty live on 17 September
MUMBAI: Taking ahead its virtual fireside series with eminent professionals of the media and advertising industry in India, Indiantelevision.com will be hosting Viacom18 network sales head Mahesh Shetty on Thursday, 17 September 2020 at 4:00 pm. The session will be helmed by our founder, CEO, and editor-in-chief Anil Wanvari.
Shetty has been handling the Viacom18’s network sales and is associated with the company for the past year and a half. He comes with over two decades of experience in marketing, sales and general management across media and FMCG sectors. His last stint was at Radio Mirchi where he spent 12 years and played a key role in the expansion of the radio network to 66 stations, and eventually expanding its footprint in the international market. Shetty started his career with PepsiCo to lead the beverage major’s marketing outreach in Maharashtra and Gujarat and over his decade long stint grew within the organisation to become the general manager, national sales – organised trade.
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He will be sharing his experiences of sailing through the past few months of nationwide lockdown, managing advertising revenues, and other insights from the world of broadcast, marketing, ad sales and general life.
The virtual chat series had earlier hosted industry veterans such as Zee Entertainment Enterprise Ltd chief growth officer – advertisement revenue Ashish Sehgal; Sri Adhikari Brothers Group MD Markand Adhikari; Applause Entertainment CEO Sameer Nair; BCCL president – response Partha Sinha; DAN CEO APAC and chairman India Ashish Bhasin; and IPG Mediabrands CEO Shashi Sinha. During these interactions, these eminent industry leaders have shared their understanding of the television business, advertising industry, content pipeline and strategies that will be leading the new world order in the post-pandemic era.
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Keep watching this space to know more.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
