GECs
Vijay TV presents dance fest ‘Natyanjali’
MUMBAI: Navratri special on Vijay TV is festival of dance. Vijay TV has organised a dance recital ‘Natyanjali’ at Image auditorium on 9, 10, and 11 Oct 2004.
The channel will be telecasting the nine part series from 15 October to 23 October 2004 at 6 pm on weekdays and at 7 pm during weekends to celebrate Navaratri.
Playing on the theme of Navaratri festival- nine days of celebration dedicated to worship of the goddess Sakthi in her three forms – Durga, Lakshmi and Saraswathi, ‘Natyanjali’ features heroines from the film and television industry performing classical dance recitals.
The well known classical danseuses from Tamil film and television industry like Sukanya, Rubini, Swarnamalya, Malavika, Manju Bhargavi and Keerthana have performed classical dance recitals each depicting a facet of Goddess Sakthi.
Amongst the star performers, Sukanya was introduced by Bharathiraja in the movie Puthu Nellu Puthu Nathu and has acted in many hit films like China Gownder, and Walter Vetrivel etc. She has learnt the art of classical dance from the renowned Kalakshetra school and has been conferred the title of Kalaimamani, says a company release.
While Rubini and Keerthana have been in the industry for a long time and have acted with many popular heroes like Ajith, Kamal Hasan and Rajinikant. They are set to perform a full length classical dance recital for the first time on television.
Swarnamalya and Malavika are popular faces on Tamil television starring in many programmes. Swarnamalya, the damsel in the movie Engal Anna began dancing from the tender age of 12 and as for Malavika, the star of K.Balachander’s Anni; with a degree in law, Bharatnatyam to her is a passion. While Shankarabaranam fame Manju Bhargavi mesmerised the Chennaites with her graceful moves in Bharatnatyam.
The event was a non-ticketed one open for all
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
