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Vijay TV launches with innovative campaign
The new regional language addition to the Star bouquet – Vijay TV – which launched its new improved programme line-up from 1 October, has had an extensive advertising and promotions campaign built around it to push its programmes.
To draw a parallel, the Amitabh Bachchan hosted Kaun Banega Crorepati was the pivot around which Star Plus pushed itself as a channel after going 24-hour Hindi. For Vijay TV that role seems to have been taken by the blockbuster serial Marumugal, with filmstar Kushbhu in the lead.
Floats with cutouts of Kushboo were taken out in Chennai, Coimbatore and Salem on 1 October.
As an initiative to proactively involve the viewers, girls distributed leaflets with bindis attached outside select temples in Chennai, Coimbatore, Madurai, Salem Trichy, Erode and other cities across Tamil Nadu. This activity continued until 2 October.
At Foodworld (a popular eatery franchise in the south) goodies were distributed to patrons. Some people fanned out to the local kirana (provisions) stores while others went knocking on individual homes in different localities.
And an innovative kind of promotion is being done through 250,000 phone lines across Chennai, Coimbatore and Madurai. Vijay TV is calling up telephone subscribers and playing recorded voice messages of Khusbhoo using an interactive voice recorder. In the recorded message she informs them about her role in Marumagal where she emotes the role of a daughter-in-law, and also urges viewers to tune in to the channel during her serial’s broadcast time.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
