News Broadcasting
Vijay TV brings ‘KBC’ in Tamil
MUMBAI: Now you can catch King Khan mouthing the words ‘Vanakkam; neengal parthukondu irupadhu Kaun Banega Crorepathi’. Star Plus’ Kaun Banega Crorepati will be dubbed in Tamil and telecast on Vijay TV for its Tamil viewers starting 23rd January.
Auditions for the dubbing artistes on the show are on in full swing. The search for SRK’s Tamil dubbing artiste is also to be finalised, a company release sates.
Says Vijay TV general manager Ravinath Menon, “The question promos are on high rotation on Vijay TV giving Tamil viewers equal opportunity to be part of the show. We hope, in this season, we will see more Tamil viewers get into the hot seat with Shah Rukh and play for the highest prize money. We are also planning different interactive plug-ins around the Tamil version to make it more interesting to Vijay viewers.”
The show starts 23 January and will be telecast from Tuesday to Friday at 7pm, a time band that was popularized by the channel’s successful show Swamy Iyappan. Advertising clients lining up include Airtel, Hyundai, Motorola, KRBL, HDFC Standard Life, Univercell and Cadbury.
The release quotes Univercell Telecommunications managing director Satish Babu as saying, “KBC and SRK are two big brands with immense popularity; more so as Shahrukh Khan takes on the role of the Big B, the expectations and interest levels are that much higher; especially among the youth. Vijay TV with its differentiated and innovative programming is the right platform for Univercell to be a part of.”
KBC will be supported by an extensive on ground campaign spread across various media; with hoardings in Chennai and a road show in three cities; Chennai, Coimbatore and Madurai. Specially designed KBC merchandise will be distributed to its active audience during the road activity.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
