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Viewership of Fifa World Cup in Europe beats expectations
MUMBAI: Since kicking off last Friday 9 June, the 2006 Fifa World Cup in Germany has received a strong response not just in terms of stadium attendance but also in terms of television viewership in Europe.
Initial viewing figures have been provided by football governing body Fifa’s and Infront’s research agency Sponsorship Intelligence, from the first three days of play.
In Germany, the ZDF coverage of the tournament’s opening game featuring the host nation was watched by 20.13 million, a market share of 76 per cent. It was the most viewed Fifa World Cup opening match in history of German television.
England’s opening match against Paraguay reached 84 per cent market share in the UK. 12 million people tuning in BBC One’s coverage, which matched the average for England’s group stage games in 2002. This rating does not include the out-of-home viewing television audience, which is expected to be significant due to the air time of this match which was on Saturday 10 June at 2 pm.
Even countries that were not playing in the time period when the ratings were taken have fared well on the television ratings front. A case in point is France. The first three games broadcast on TF1 have shown much improved ratings on average than all the games in 2002 not featuring France (12).
Netherlands’s qualification for the 2006 event (the country failed to qualify in 2002) has helped boost the ratings in the country. Around 5.5 million fans watched the team beat Serbia-Montenegro on NL 2. The market share of 89.4 per cent, was well over half more than tuned into the 2002 final.
In Poland, the audience for the game against Ecuador surpassed the 2002 top TVR which involved the final. Poland’s opening game got a TVR of 25.7 versus 25.3 for the 2002 Brazil versus Germany final. The match was covered by TVP 1.
In Portugal the team’s efforts against Angola drew 2.9 million viewers (a market share of 81 per cent). This was over 30 per cent higher than the top rated audience four years ago. In Norway England’s game against Paraguay on TV 2 attracted a market share of 81 per cent .
At the moment, the assessment of the viewing patterns is based on ‘overnights’ and audiences could be significantly higher once “out of home” viewing is added in to the total. This is likely to run at record levels for this World Cup, given the current public viewing trend and the effect of new media options.
Infront Sports and Media will provide further summary highlights of television audience figures worldwide on a regular basis throughout the course of the tournament.
The company is responsible for the worldwide marketing and sales of the broadcast rights to the 2006 Fifa World Cup. It has made the event more widely available than ever before. There are over 500 broadcasters covering the Fifa World Cup and coverage is being provided in virtually every country of the world.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
