DTH
Videocon d2h launches Sun HD channels
MUMBAI: Videocon d2h is growing leaps and bounds in strengthening its position in the High Definition (HD) space. The direct to home (DTH) operator has added four Sun HD channels on its platform, thus taking the total number of HD channels and services to 27. These channels are: Sun TV HD, KTV HD, Sun Music HD and Gemini HD.
The addition, according to the DTH player, is an extension of its mantra ‘Delighting the Customer Always.’ The four HD channels will be available in the South Platinum HD pack at Rs 540.45. The DTH player through a release, informed that the Sun TV HD will be available on channel no 802, KTV HD on channel no 797, Sun Music HD on channel no 798 and Gemini TV HD on channel no 872.
“The presence of the four new south HD channels on our platform will definitely give us an edge over other DTH players in the highly competitive south market. Viewing preferences are very important for us and we ensure every effort to provide more content for customers suiting their needs. We look forward to consolidating our leadership position in high definition category and delighting consumers,” said Videocon d2h CEO Anil Khera.
The announcement of the four new HD channels has come after the DTH player had recently announced the addition of another 20 channels on its platform in the past 2-3 weeks. These channels include GSTV, India News, News X, Oscar Movies, Reporter TV, Zee Anmol, Big RTL Thrill, Gemini Life, Sun Life, Surya Music, T News, Chintu TV, Kushi TV, etc.
“Our aim of continuously raising the bar in the High Definition category has got a further boost. We always strive to provide the best to our consumers and in this endeavor we have been continuously adding new channels and services. With growing demand for the high definition channels from subscribers and especially addition of Tamil and Telugu HD channels, we are definitely on the right track,” informed Videocon group director Saurabh Dhoot.
“The ‘South base pack’ and the ‘South Silver pack’ has been made extremely strong by adding 55 channels which includes almost all south language channels. The operator with this has 290 channels and services at Rs 175.28 per month,” the release said.
DTH
Prasar Bharati’s WAVES earns Rs 2.9 crore in first year
Platform scales content, users but monetisation gaps limit revenue growth.
MUMBAI: Big waves, small ripples at least for now. When Prasar Bharati launched its OTT platform WAVES at the 55th International Film Festival of India in November 2024, it pitched a bold vision: a homegrown rival to global and domestic streaming giants, blending video, audio, gaming and commerce into a single digital ecosystem. Five months into FY2024–25, however, the platform’s revenue stands at just Rs 2.90 crore, a figure that underscores the gap between ambition and monetisation.
On paper, WAVES looks anything but modest. The platform has ingested 13,608 titles, totalling 9,495 hours of content, with over 13,000 titles already live. It has streamed more than 575 live events from the Mahakumbh Amrit Snan and the 76th Republic Day parade to the Hockey India League, Kabaddi World Cup and Mann Ki Baat while offering 74 live TV channels and 12 radio channels. With over 10 lakh registered users and more than 200 content partners onboarded, the scale resembles that of a fully operational streaming service rather than a pilot project.
The architecture supporting this scale is equally robust. Built under Prasar Bharati’s Central Archives vertical, WAVES runs on a cloud-based infrastructure with DRM, encryption and an integrated analytics dashboard. It includes dedicated units for content ingestion, quality control, publishing, graphics, marketing and billing, and is distributed across platforms such as OTTplay, Tata Play and BSNL. The offering extends beyond video to include audio-on-demand, e-games and even e-commerce via ONDC integration.
Yet, the numbers reveal a core disconnect. Despite its scale, WAVES generated just Rs 2.90 crore in a market where India’s OTT industry crossed Rs 23,000 crore in 2024. A key bottleneck lies in monetisation infrastructure: subscriptions cannot currently be purchased within the app and must be completed via an external website. In a mobile-first country where over 95 per cent of OTT consumption happens on smartphones, this extra step creates friction that most users are unlikely to overcome.
Ironically, content is not the problem, it is the platform’s biggest strength. Prasar Bharati holds one of the world’s richest broadcast archives, including 45,154 hours of digitised Akashvani programming and 35,723 hours from Doordarshan. For WAVES alone, over 3,800 hours of archival content have been made OTT-ready, including classics such as Ramayan and Shaktimaan, alongside rare cultural recordings and historical broadcasts.
There are early signs that this library holds commercial potential. Revenue from archival content licensing rose sharply to Rs 3.38 crore in FY24, up from Rs 67 lakh the previous year. Meanwhile, free digital platforms continue to drive massive reach, the PB Archives Youtube channel clocked 119.78 million views and added 4,02,000 subscribers in FY2024–25, crossing 1.7 million in total, while DD News has over 5.84 million subscribers.
That, however, presents a strategic dilemma. While free distribution builds scale, it also conditions audiences to expect content at zero cost making it harder to transition to paid models. WAVES, designed as a hybrid AVOD-SVOD platform with advertising and subscription layers, is yet to fully crack this balance.
The broader challenge is not technological but strategic. In an ecosystem dominated by platforms offering seamless payments, aggressive pricing and high-budget originals, WAVES is still bridging the gap between being a content repository and a commercially viable product.
For now, the platform reflects both promise and paradox. It has the scale, the content and the infrastructure but until monetisation catches up, WAVES remains less a revenue engine and more a digital showcase of what India’s public broadcaster could become.
