DTH
Videocon d2h launches Sun HD channels
MUMBAI: Videocon d2h is growing leaps and bounds in strengthening its position in the High Definition (HD) space. The direct to home (DTH) operator has added four Sun HD channels on its platform, thus taking the total number of HD channels and services to 27. These channels are: Sun TV HD, KTV HD, Sun Music HD and Gemini HD.
The addition, according to the DTH player, is an extension of its mantra ‘Delighting the Customer Always.’ The four HD channels will be available in the South Platinum HD pack at Rs 540.45. The DTH player through a release, informed that the Sun TV HD will be available on channel no 802, KTV HD on channel no 797, Sun Music HD on channel no 798 and Gemini TV HD on channel no 872.
“The presence of the four new south HD channels on our platform will definitely give us an edge over other DTH players in the highly competitive south market. Viewing preferences are very important for us and we ensure every effort to provide more content for customers suiting their needs. We look forward to consolidating our leadership position in high definition category and delighting consumers,” said Videocon d2h CEO Anil Khera.
The announcement of the four new HD channels has come after the DTH player had recently announced the addition of another 20 channels on its platform in the past 2-3 weeks. These channels include GSTV, India News, News X, Oscar Movies, Reporter TV, Zee Anmol, Big RTL Thrill, Gemini Life, Sun Life, Surya Music, T News, Chintu TV, Kushi TV, etc.
“Our aim of continuously raising the bar in the High Definition category has got a further boost. We always strive to provide the best to our consumers and in this endeavor we have been continuously adding new channels and services. With growing demand for the high definition channels from subscribers and especially addition of Tamil and Telugu HD channels, we are definitely on the right track,” informed Videocon group director Saurabh Dhoot.
“The ‘South base pack’ and the ‘South Silver pack’ has been made extremely strong by adding 55 channels which includes almost all south language channels. The operator with this has 290 channels and services at Rs 175.28 per month,” the release said.
DTH
DD Free Dish e-auction heats up with 26 MPEG-2 slots sold in two days
Hindi movies, GEC and news dominate; Star Utsav Movies tops Day 2 at Rs 213.45 crore
MUMBAI- The bidding war on DD Free Dish is turning into a blockbuster and the slots are selling faster than popcorn at interval. Prasar Bharati’s 8th annual MPEG-2 e-auction delivered another strong day on Tuesday, with 18 more channels securing spots across movies, regional music and news buckets, taking the two-day total to 26.
Day 2 belonged to the movies and news categories. In Bucket A (Hindi Movies), Star Utsav Movies led the pack at Rs 213.45 crore, pipped only narrowly by Zee Action at Rs 213.4 crore. Goldmines landed at Rs 13.35 crore and Zee Anmol at Rs 13.3 crore, showing razor-thin price bands and fierce competition. Bucket B saw Zee Bioscope top at Rs 10.6 crore, Bhojpuri Cinema Rs 10.5 crore, B4U Bhojpuri Rs 10.2 crore, while Showbox, Unique TV and B4U Music each closed at Rs 10.25 crore.
News channels in Bucket C stayed tightly bunched: NDTV, Aaj Bharat, Zee News and India TV all secured slots at Rs 8.6 crore, with News Nation and ABP News slightly higher at Rs 8.65 crore. Bucket D rounded out with Russia Today at Rs 9.75 crore and GTC Punjabi at Rs 7.92 crore.
Day 1 had already set a premium tone, with eight slots snapped up – six in Bucket A+ (Hindi/Urdu GEC, starting reserve Rs 15 crore) and two in Bucket A (Hindi/Urdu Movies, starting Rs 12 crore). Sony PAL topped Day 1 winners at Rs 16.55 crore, Star Utsav Rs 16.25 crore, Shemaroo TV Rs 16.35 crore, Zee Anmol, Colors Rishtey and Sun Neo at Rs 16.40 crore each. Sony WAH took a Bucket A slot at Rs 13.95 crore and Zee Anmol Cinema at Rs 13.45 crore.
The surge reflects broadcasters’ hunger for DD Free Dish’s estimated 43–45 million rural and semi-urban households, where Hindi GEC and movies remain advertising goldmines.
The auction runs under the revised E-auction Methodology 2025 (amended 9 January 2026), with escalating reserves – Round 2 Bucket A+ at Rs 16 crore, Round 3 Bucket A at Rs 13 crore – and stricter eligibility to weed out speculative bids. Channels must be operational, available in the relevant language, and already carried on at least one private DTH, DD Free Dish or registered MSO.
With premium genres flying off the shelf, the coming rounds will test how deep pockets really are as reserves climb and tactical down-bidding gets harder. In India’s largest free-to-air universe, these auctions aren’t just about slots – they’re about who gets to stay on the screen that reaches deepest into the heartland.
