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Video providers in US to launch STBs meeting energy efficiency norms
MUMBAI: Fifteen industry-leading multichannel video providers and device manufacturers that deliver service to more than 90 million American households are launching an unprecedented Set-Top Box Energy Conservation Agreement that will result in annual residential electricity savings of $1.5 billion or more as the commitment is fully realised, the Consumer Electronics Association (CEA) and National Cable & Telecommunications Association (NCTA) announced.
Participating companies include providers (listed according to number of customers) Comcast, DirecTV, Dish Network, Time Warner Cable, Cox, Verizon, Charter, AT&T, Cablevision, Bright House Networks and CenturyLink, and manufacturers Cisco, Motorola, EchoStar Technologies and Arris. Through the voluntary, five-year Set-Top Box Energy Conservation Agreement, which goes into effect 1 January 2013, these companies commit to the following:
- At least 90 percent of all new set-top boxes purchased and deployed after 2013 will meet the U.S. Environmental Protection Agency (EPA) ENERGY STAR 3.0 efficiency levels. Based on market projections for set-top box deployments, this will result in residential electricity savings of $1.5 billion annually, as the agreement is fully realized.
- For immediate residential electricity savings, “light sleep” capabilities will be downloaded by cable operators to more than 10 million digital video recorders (DVRs) that are already in homes. In 2013, telco providers will offer light sleep capabilities, and satellite providers will include an “automatic power down” feature in 90 percent of set-top-boxes purchased and deployed.
- Energy efficient whole-home DVR solutions will be available as an alternative to multiple in-home DVRs for subscribers of satellite and some telco providers beginning in 2013.
- “Deep sleep” functionality in next generation cable set-top boxes will be field tested and deployed if successful.
“Providing American consumers with innovative services that deliver great video content and reduce in-home energy costs is win-win for customers and participating companies,” said Michael Powell, NCTA President and CEO. “Multichannel video providers and device manufacturers are proud to participate in this unprecedented initiative, and we will continue to pursue even more ways to reduce the overall energy footprint of our services.”
According to the EPA, which administers the Energy Star program, set-top boxes that are Energy Star-qualified are, on average, 45 percent more efficient than conventional models. The new energy conservation initiative will produce more energy savings overall, and five years earlier than originally anticipated by the U.S. Department of Energy (DOE) in its most recent review of set-top box energy conservation issues. Prior to this agreement, 2018 was the earliest date that any DOE set-top box standards would have been implemented.
“Our industry today commits to a comprehensive initiative that will lead the way to energy savings for consumers in this popular and rapidly evolving product category,” said CEA President and CEO Gary Shapiro. “The Set-Top Box Energy Conservation Agreement will protect innovation and consumer choice while reducing energy use and saving money.”
Companies involved in the new Set-Top Box Energy Conservation Agreement will meet regularly to review and update energy efficiency measures, and to host ongoing discussions with the DOE, the EPA and other interested government agencies and stakeholders on new technologies and equipment. To create accountability and support transparency, the agreement’s terms include detailed processes for verification of set-top box performance in the field; annual public reporting on energy efficiency improvements; and posting of product power consumption information by each company for its customers.
The $1.5 billion estimate of Energy Star 3.0 (ESv3) savings takes into account the replacement of DVR and non-DVR set-top boxes with set-top boxes that meet ESv3 energy efficiency levels. It also accounts for the continued trend by consumers to use more DVRs. The estimate adopts the most recent projections from energy advocates of consumer demand for more DVRs in a “business as usual” trend and then assumes that the projected demand is satisfied with DVRs meeting ESv3 efficiency levels.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
