News Broadcasting
Video and Broadband Summit 2022 sheds light on emerging business opportunities
Mumbai: Video consumption in India is at its peak, and while the platforms might have changed, consumption is growing every day by multiples. On 16 November, in a day-long ‘Video & Broadband Summit 2022’ industry TV and broadcasting experts delved deep to get a perspective on emerging business opportunities such as direct-to-mobile broadcasting, satellite broadband, and 5G.
The summit was organised by Indiantelevision.com and associate partners were Broadpeak and NxtDigital. IN10 Network, One Take Media Co., and Sony Television Network India were the industry partners for the summit, and SIA-India (the Satcom Industry Association) was the associate partner for the event.
This year’s event commenced with the opening speech of ITV founder and editor-in-chief Anil Wanvari, where he remarked that video consumption habits are changing. He said, “As we go around India and across the world, it’s exciting to figure it out. What should we do next? What should the video industry do next? What’s the problem next? Perhaps in a couple of years, but will that change the way consumer countries distribute our videos?”
The topic for the first session was “video content monetization landscape: no free lunches.” It was chaired by media consultant Anuj Gandhi. And the panellists were Disney Star distribution and international head Gurjeev Singh Kapoor, NxtDigital Ltd managing director & CEO Vynsley Fernandes, IndiaCast president Amit Arora, Travelxp co-founder & CEO Prashant Chothani and Deloitte India partner – consulting Prashanth Rao.
The summit was followed by a fireside chat on “Trends in Media,” where Jio Platforms Ltd. group chief financial officer Saurabh Sancheti shared his insights on ads in media with Wanvari.
The second panel was on the topic “will broadband-over-satellite services grow fixed broadband penetration in India?” The session was moderated by Satcom Industry Association Technology & Policy senior director Rajeev Gambhir, and the panellists were Fastway & Netplus Group CEO Prem Ojha, Intelsat South Asia, managing sales director Gaurav Kharod, Hughes Communications senior director Kiran Sangoram, NxtDigital Ltd. chief business officer Sameer Kanse and Extreme Internet eXchange executive director & CEO Raunak Maheshwari.
Maheshwari also gave a presentation on “extreme ixp – enhancing the video experience of broadband users.”
The third panel discussed “convergence – connected TV poised for programmatic success.” It was chaired by Madison Digital vice president Kosal Malladi. The speakers for the session were Samsung ad sales & agency development head Vikram Chande, Raymond Consumer Care digital lead Mamta Taliwala, QYOU Media India chief operating officer Krishna Menon and PlayboxTV founder & CEO Aamir Mulani. Mulani also gave a presentation on “India’s super OTT aggregator & content marketplace app.”
The subject for the fourth panel was “why DPO’s/ISP’s/broadcasters need to build a robust advertising business?” The session was moderated by Wanwari. The speakers for the session were Broadpeak business development director Pieter Liefooghe, GTPL Hathway senior vice president Yatin Gupta, MetroCast Network India promoter Nagesh Chhabria, Indian Cable Net Co. Ltd. director Suresh Sethiya, Shemaroo chief operating officer – broadcasting business Sandeep Gupta, and Samsung TV Plus business development head Kunal Mehta.
The summit concluded with the last panel discussion on the topic of “differentiating news broadcast in a cluttered world of information.” This session was also moderated by Anil Wanwari. The panellists were Times Network digital business president and chief operating officer Rohit Chadda, Sabot One Pvt Ltd chairman & managing director Atul Saraf, Odisha Television Network business development officer Litisha Panda, and Lokmat Media Pvt. Ltd. senior executive vice president & digital business head Hemant Jain.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
