iWorld
Vibhu Agarwal announces India’s first Mythology OTT platform ‘Hari Om’
Mumbai: Hari Om, India’s first groundbreaking mythological OTT platform designed to revolutionise the digital landscape has been announced on 15 May. Spearheaded by the visionary media mogul Vibhu Agarwal, Hari Om is poised to become the ultimate destination for experiencing Indian heritage and religious content. In a pioneering move, this app breaks through the clutter, offering a comprehensive repository of Indian mythology and traditional content—a concept never explored before. With an increasing global interest amongst younger audiences, Hari Om emerges as the much-needed bridge, providing a singular platform to delve into the rich tapestry of Indian culture, and spirituality. This platform will be launched in June 2024 with an incredible line-up of more than 20 epic mythological shows, featuring a stellar cast and crew.
This unique one-of-a-kind OTT platform will feature long format and short format ‘U’ rated series, created for senior citizens, children and young adults. The OTT platform will also offer bhajans in both video and audio formats. For the first time ever, children will be able to experience curated animated content on mythology. This is the only OTT platform to exclusively host ‘U’ rated content, making it suitable for people across all age groups.
Vibhu Agarwal has consistently been synonymous with innovation, introducing unique content platforms that have transformed the digital landscape in India. He led the OTT revolution with game changing platforms Ullu and Atrangii. His latest venture, ‘Hari Om’ OTT, introduces India’s first dedicated mythological platform, a concept never explored previously anywhere across the globe.
Vibhu Agarwal, on the announcement of Hari Om shared, “As Indians, it is essential for us to know our roots, culture, tradition, and heritage to develop a sense of pride and respect for it. This app is one of its kind by any OTT platform in the world to feature only mythological and religious content which can be consumed by the entire family together. Recognizing the demand amongst the senior citizens and younger audiences to explore our Indian mythology, we are delighted to announce this unique, clutter-breaking destination, bridging the existing gap. Hari Om is designed for family audiences worldwide, with the belief that it will be embraced by viewers and serve as a source of enlightenment to various nationalities across the world.”
The app will showcase an eclectic and massive line-up of more than 20 epic untold stories and many more, including, “Shri Tirupati Balaji”, “Mata Saraswati”, “Chaya Grah Rahu Ketu”, “Jai Jagannath”, “Kaikeyi Ke Ram”, “Maa Lakshmi” and “Navgrah”. The app will be available on Play Store and App store, Google TV and Fire TV. Religious shows will feature large-budget productions with sets that transport viewers back to the golden age. Renowned actors such as Sharad Malhotra, Rati Pandey, Yuktii Kapoor, Mrunal Jain, Vishal Karwal and many more will headline these shows in titular roles.
Atrangii group senior VP Nivedita Basu added, “It is an enriching experience to work with a visionary mind like Vibhu Agarwal and bring to reality such innovative and unique ideas. At ‘Hari Om’, our focus is on producing inspiring and visually spectacular shows that bring our untold mythological stories to life. These shows feature exceptional casts, immersive storytelling, and informative yet entertaining content, aiming to showcase to the world our rich religious and cultural heritage.”
‘Hari Om’ is poised to become a one-stop destination for mythological content enthusiasts, promising a blend of entertainment, education, and cultural knowledge.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
