e-commerce
Via.com e-comm launches ‘Lite’ for mobile browsing
MUMBAI: Leading omni channel travel, retail and fintech company, Via.com, has launched a Lite version of its website for mobile browsing in India. The Lite version is aimed at helping users browse its website faster on their smart phones in areas with slow or poor internet connectivity.
Via.com is the most comprehensive & consistently profitable travel e-commerce company with 10 years of experience & presence in six countries: India, Philippines, Indonesia, Singapore, Thailand and UAE.
“Via Lite” loads six times faster and provides a better experience to users in urban and rural areas with patchy networks. Another advantage of the Lite version is that it can be added as a bookmark on the mobile home screen. Other remarkable features include personalised notifications for the latest deals and vouchers and great offline experience. The offline experience would mean that in case of flaky internet connection, you can also search offline. However, the offline experience is currently available only in the airlines segment. VIA will extend this feature to the hotels, holidays and bus segment in the next three months.
Via.com is one of Asia’s leading omni channel travel, retail & fintech company. Its distribution strategy includes enabling small businesses with an intuitive tech platform which helps them with best in class content, closed looped wallet and a range of CRM & accounting functionalities to run their business effectively.
The version that has just been unveiled has already led to an increase in mobile bookings by 200 per cent in just one week.
According to Via.com CTO Varun Gupta, “This feature is primarily for consumers using slower internet connections. “With powerful features like push notifications, offline access, add-to-home screen, fast page load and a smooth user interface, the main message is that you don’t need to choose between web or app. We are providing users with a frictionless and highly engaging experience on the mobile web.”
Via.com launched its mobile app last year and has launched many innovative features, including fare calendar, various payment gateways, etc since then. Progressive web app (PWA) is a new technology which is intended to help website operators to instil their mobile websites with features typically associated with mobile apps. Known for its penchant for innovation, VIA is one of the few companies in India to join the PWA bandwagon.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
