Music and Youth
Vh1 ties up with Entertainment Weekly to launch ‘The World Series of Pop Culture’
MUMBAI: Vh1, the unit of Viacom International Inc has teamed up with Entertainment Weekly challenging America to answer questions on the country’s pop culture savvy with the new original series The World Series of Pop Culture.
From the executive producer of Who Wants To Be A Millionaire, The World Series of Pop Culture is the ultimate pop culture competition designed for teams to display their astounding range of knowledge about everything music, television and film.
The World Series of Pop Culture is executive produced by Michael Hirschhorn, Jim Ackerman and Matt Hanna of VH1 and Michael Davies for Embassy Row.
Hosted by NY1 news anchor Pat Kiernan, The World Series of Pop Culture is scheduled to premiere on Vh1 in the summer of 2006.
Through the show The World Series of Pop Culture, the search for the country’s best pop culture gurus begins in March with regional qualifying competitions in five cities: Los Angeles, Chicago, Dallas, Atlanta and New York.
From the audition, only 15 teams of three players each will be chosen to compete for The World Series of Pop Culture championship. The 16th and final team will be cast online at http://www.vh1.com, where budding contestants can attempt to qualify by taking Vh1’s very own ‘Pop Culture IQ Test’. Three of the top scorers from the online test will join forces and become the final ‘wildcard’ team in the tournament.
All 16 teams will face off in New York City and compete in the biggest team trivia challenge.
Game Rules:Once the first category is revealed, the teams will have 30 seconds to deliberate before sending a teammate to the microphone to play for that entire category. The chosen players will each get one question per round, and each category will contain ten rounds of questions of increasing difficulty. Categories will run the gamut, being as broad as “Family TV” or as specific as “1980’s Teen Comedy Films.”
Within a round, a player is eliminated if he or she answers the question incorrectly and his opponent answers his correctly. The first team to beat its opponents in three categories, and eliminate all their players, will win and move on to the next round. In the very end, one team will be crowned the champions of The World Series of Pop Culture and receive $100,000 in cash and prizes.
“This is truly a search for the best pop-culture heads in America,” said Vh1 executive VP, original programming and production Michael Hirschorn. “What’s really exciting about The World Series of Pop Culture is that it’s tailor made for the emerging multiplatform universe. Viewers can do more than just watch. They can participate, and possibly even
win.”
“Entertainment Weekly’s Pop Culture Quizzes have long been a favourite with our readers,” said Entertainment Weekly VP editorial Development Fred Nelson. “We are delighted to partner with Vh1 and Embassy Row to engage America’s passion for entertainment in a dynamic new format.”
Will we see the import of The World Series of Pop Culture, in the similar fashion where Who Wants To Be A Millionaire has been customized to Indian environment in Star’s KBC -Kaun Banega Crorepati. We need to wait and watch!
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
