GECs
VH1 Classic to air BBC music shows
MUMBAI: VH1 Classic will expand from a 12-hour to a full 24-hour schedule, with BBC’s offerings from 1 May.
The BBC deal includes the legendary anthology series The Old Grey Whistle Test, one of the most influential music shows in Britain in the 1970s.
VH1 Classic will begin premiering select episodes from the series this September, and roll out performances from popular 1970s and 1980s artists such as Tom Petty, The Police and Lynyrd Skynyrd. It will premiere under VH1 Classic’s original series umbrella Classic in Concert.
VH1’s SVP and GM Eric Sherman said,”VH1 Classic’s audience and its appetite for classic music continues to grow, leading us to effectively double our music program offerings each day. We’re particularly pleased to deliver rare BBC gems such as The Old Grey Whistle Test which presents performances never seen before on this side of the Atlantic.”
The new weekly movie franchise Rock and Roll Picture Show with Hysteria: The Def Leppard Story will be launched on 6 May. Other movies include The Wall, The Song Remains The Same, Woodstock, Jimi Hendrix, Madonna: Truth Or Dare and Imagine: John Lennon.
The Class Of … stunt becomes a regular monthly offering in June, kicking off with Class of 1984. Other new initiatives include a 27-episode series Classic Albums, with each hour telling the story behind the making of one of rock music’s most seminal albums.
Also, the network has licensed Classic Artists, a series of documentaries tracking the twists and turns in a single artist or band’s career. The first episode set to premiere in the fall 2006 will feature Cream.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
