iWorld
Vavo Digital announces collaboration with six content creators for LinkedIn
Mumbai: Vavo Digital has initiated a structured initiative to lend a fresh perspective to influencer marketing by exploring the coming-of-age social media platform LinkedIn.
At the onset of this pursuit, Vavo Digital identified and signed up six key influencers. In the upcoming quarter, it aims to onboard 50+ talents on LinkedIn and further boost influencer marketing on this digital platform created especially for professional relationships.
By onboarding personal branding experts Punita Parekh, M. Ayushi, and Shubhangi Madan, chartered accountant Palak Rathi, financial analyst Siddhant Garg, and audit analyst Sanskriti Pandey to facilitate collaborations with brands, the agency envisions assisting brands in reaching out to their target audiences through collaborations with these exclusive talents.
Currently, the influencers onboarded are predominantly in the finance category; however, the agency envisions expanding the portfolio by being more inclusive and acquiring talent across multiple categories like technology, career coaches, HR professionals, marketing, public speakers, and content writers/freelancers.
Commenting on the onboarding of these exclusive talents, Vavo Digital founder and CEO Neha Puri said, “As the first step towards establishing influencer marketing as a practical method on LinkedIn, the platform recently introduced a ‘creator mode’ that provides supplementary features and tools to users once activated. This significantly paved the way for content creators to establish themselves on LinkedIn. As an influencer myself, I view LinkedIn as an apt platform to associate with professional brands and gain a larger outreach. I believe it certainly helps to reach the right set of thriving entrepreneurs, as LinkedIn is home to all top decision makers, and that helps extensively in the appropriate development of emerging brands.”
At Vavo Digital, we are so pleased to have onboarded a talented set of independent content creators like Punita Parekh, M. Ayushi and Shubhangi Madan, Palak Rathi, Siddhant Garg, and Sanskriti Pandey from varied genres. We look forward to expanding the roaster and executing impactful campaigns for our brands. We aim to not only enhance the brand’s visibility but also create more engagement with the audience,” she added.
Gaming
Sony raises PS5 prices for second time in under a year
US disc edition jumps $100 to $649.99 as memory costs surge.
MUMBAI: Sony just hit the pause button on affordable gaming because when memory prices skyrocket, even the Playstation has to pay the premium. Sony has announced its second price increase for the Playstation 5 range in less than a year, citing pressures in the global economic landscape and a sharp rise in memory component costs driven by AI demand.
In the US, the PS5 disc edition will rise from $549.99 to $649.99, a $100 hike while the digital edition increases to $599.99. The more powerful PS5 Pro will jump $150 to $899.99. The Playstation Portal remote player will also rise by $50 to $249.99. The new prices take effect on 2 April 2026.
Similar increases have been applied in the UK (£90 per model), Europe and Japan. Sony last raised PS5 prices in the US in August 2025.
“We know that price changes impact our community, and after careful evaluation, we found this was a necessary step to ensure we can continue delivering innovative, high-quality gaming experiences to players worldwide,” Sony said in a blog post.
The hikes come amid an unprecedented surge in memory prices, as manufacturers prioritise supply for AI data centres. Analysts say Sony had likely secured price protections for components that have now expired, forcing the company to protect its hardware margins.
Ampere Analysis research director of games Piers Harding-Rolls told CNBC that further increases from Microsoft and Nintendo would not be surprising, though Nintendo may hesitate to raise the price of its recently launched Switch 2 while establishing the new platform.
The increases arrive eight months before the highly anticipated release of GTA 6, which is expected to drive strong console sales. However, early reactions online have been a mix of disappointment and resignation, with growing concern that premium gaming is increasingly becoming a hobby for higher-income players.
In a sector already grappling with tariffs, inflation and component shortages, Sony’s move underscores a tough reality: even the most popular consoles are not immune to the rising cost of keeping up with the latest technology.
