Music and Youth
Valentine’s Day hampers on Radio City Bid2Win
MUMBAI: Radio City and Cellcast Interactive announce a special Valentine’s Day Surprise Hamper that listeners can win by bidding for it. ‘Radio City Bid2Win’ will be part of the Valentine’s day programme line up in Mumbai, Delhi , Jaipur, Lucknow, Bangalore, Chennai, and Hyderabad.
The surprise hampers comprise of premium, lifestyle products varying from exotic cruise-liner packages to a bouquet of luxury fashion accessories valued up to Rs.1.5 million.
Listeners can win these hampers for a nominal amount by submitting the lowest unique bid via SMS to CITY BID (amount) to 6644. Based on the ‘lowest’ and most ‘unique’ bid, the winners for the hampers would be declared on-air on 13 February at 10.30 am.
Bidding for these hampers begins from 8 February 8 and closes on 12 February.
Speaking on the development Radio City vice president and head – strategic planning and alternate revenue Hemant Jain says “Reiterating our commitment to consistently provide innovative and exciting initiatives to enhance listener delight, we launched Radio City Bid2Win early last month across all our stations after the initial success in Mumbai. The Valentine’s Day Special Hamper, exclusive to our listeners brings them the perfect and most simple gifting opportunity to win a specially selected bouquet of luxury and lifestyle brands and celebrate the season of love with Radio City. Hence by using technology to create interactive radio programming formats we have provided opportunities for Radio City listeners to benefit in multiple ways”.
According to Radio City executive vice president and head – corporate sales Ashit Kukain “Radio City Bid2Win will provide an opportunity for an array of lifestyle brands to showcase their products to a huge audience and will also help them widen consumer base through experiential marketing. Most certainly, Radio City listeners are in for an amazing treat with the high value products on offer through a unique interactive experience.”
‘Radio City Bid2Win’ is a unique reverse auction bidding platform developed by Cellcast Interactive India as the ‘backchannel’ that enables listeners to take an active role in a real-time auction using their mobile phone. Radio City has used this innovation in its prime time show Kase Kai Mumbai in November 2006. The popularity of the format was later replicated across Delhi, Jaipur, Lucknow, Bangalore, Chennai, and Hyderabad from 9 January.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
