News Broadcasting
[V] teams up with Nestle Pure Life for Summer Shake 2005
MUMBAI: Channel [V] has teamed up with Nestle Pure Life for the Summer Shake 2005, the largest outdoor music event in China.
The event was kicked off today (30 July), the day-long Summer Shake 2005 will feature live performance by top artists from the Mainland China, Hong Kong Taiwan, including Hacken Lee, Joey Yung, Vivian Hsu and Nicholas Tse, at the scenic Jinshan beach in Shanghai.
The festival will also feature the finale contest of Nestle Pure Life [V] Band Search, an original band competition that has held over 1,000 auditions across Mainland China. The final round will be held prior to the evening performance at Summer Shake 2005. Twelve bands will vie for the ultimate accolades, with the winning group sharing the stage with the performing guests.
The associate sponsor for Summer Shake 2005 is Sony Ericsson Mobile Communications China and official sponsors are Heineken, Jack Daniel’s and Jissbon.
Nestle China head of Water Business Unit Werner Schuppisser said, “As a water beverage brand loved by the young generation, Nestle Pure Life is delighted to be associated with Summer Shake, a festive outdoor music event enjoyed by tens of thousands of young Chinese music lovers. We believe that both Summer Shake and The Nestle Pure Life [V] Band Search will create a platform for the young to actively pursue their dreams and to confidently express themselves through music.”
Co-organised by Channel [V], The People’s Government of Shanghai Jinshan District and Shanghai Media Group (SMG), Summer Shake 2005 has also teamed up with Shanghai Charity Fund for a fund-raising public auction with proceeds coming from memorabilia donated by pop stars from Mainland China, Hong Kong and Taiwan.
Channel [V] Mainland China general manager Grace Gu said, “It’s a pleasure to see Summer Shake staging a quality Chinese music fiesta and, at the same time, contributing to the unprivileged in the society.”
To build up momentum for Summer Shake 2005, pop artists will perform live for fans in a series of warm-up mini-concerts in Shanghai, Beijing and Guangdong over three weeks in July.
Summer Shake 2005 will be broadcast on more than 20 channels, including Channel [V], Xing Kong and various SMG channels.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
