GECs
UTV’s distribution venture appoints an international and national head
MUMBAI: UTV’s new baby – the distribution network for motion pictures has now appointed heads at the national and international level.
While Sanjeev Mehta would be heading the national distribution as vice-president, films distribution, India, Sridhar Sreekakula, an Indian-born US resident has joined the company as president – North America operations. Mehta, who has over 16 years of experience in strategy, business development and consumer marketing (his last assignment being Reliance Infocomm), would be spearheading UTV’s distribution network in the country, reaching big screens, multiplexes and digital theaters. The network would provide distribution width and depth to Hindi, English and even regional language motion pictures in the desired markets.
On the other hand, Sreekakula, will be leading and establishing the film distribution network across the US, Canada, and Trinidad and neighboring territories. With over 20 years of experience in the International marketing of films and television content, Sreekakula is known for his widespread knowledge and expertise in the home-video and cable market of the US, having worked in various companies like Arrow Films International, Southern Star Studios, Cronus Entertainment and 21st Century Film Corporation states the company release.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
