News Broadcasting
UTVi to do specials on ‘Vote for Growth’
MUMBAI: UTVi is set to air special programmes from 13-16 February under the umbrella brand ‘Vote for Growth’. These programmes will examine the growth of the economy and the industry during the last five years of the UPA rule.
The programmes will also look ahead and set the agenda for elections and the new government that will take charge after the elections. The last interim budget by the UPA government will be announced this month, which will chart the future course of the economy and prepare the ground for the new government.
The shows being planned are – The Great UPA Update, Eye On The Week, Speak Up Special, Young In India and Reading Between The Lines. These shows will feature minds from politics, government and the industry sharing their ideas for India.
UTVi Business News CEO Shantonu Aditya said, “The ‘Vote for Growth’ programmes touch on the most important and interesting aspects that the vote on account will impact.”
News Broadcasting
Zee Business corners 74.2 per cent market share on Budget Day, BARC data shows
Channel extends lead as investors tune in for policy decoding and markets
MUMBAI: Zee Business tightened its grip on India’s business news audience on Union Budget Day, commanding a 74.2 per cent market share during peak coverage hours, according to data from Broadcast Audience Research Council (BARC).
The numbers, tracked between 0800 and 1000 hrs in north India among NCCS ABC males aged 22 and above, underscore the channel’s dominance as investors and traders tuned in for real-time policy decoding and market reaction. The share was calculated across two business news channels.
Industry executives say the spike mirrors an earnings-call-style verdict from viewers: speed, clarity and conviction won the day. Zee Business has retained its leadership beyond Budget Day, topping the charts on a daily, weekly and monthly basis, signalling sustained audience loyalty rather than a one-off surge.
The ratings momentum carried into Budget Samvad 2026, the channel’s flagship post-Budget discussion, broadcast live from the Bombay Stock Exchange. The session was moderated by Zee Business managing editor Anil Singhvi, and featured market veteran Ramesh Damani, among other participants.
Viewers were drawn to wall-to-wall Budget analysis, sharp market calls and plain-English interpretation of policy measures: an approach that continues to differentiate the channel in a crowded news market.
“The 74.2 per cent share reflects viewer trust in timely and credible market insight,” Singhvi said, adding that the post-Budget forum was designed to move beyond headlines and unpack the implications for investors and the broader economy.
